Speed with which luxury brands adopt digital advertising strategies in the U.S. 2012

This statistic presents the speed with which luxury brands are adopting digital advertising strategies in the United States, as reported by digital marketing professionals in July and August 2012. According to the survey, 34 percent of the respondents claimed that luxury brands moved at the same pace as mass market brands in this respect. Here you can find out which luxury brands were the most valuable in 2011.

How quickly are your luxury clients moving into digital advertising?*

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Sources

Release date

August 2012

Region

United States

Survey time period

July and August 2012

Number of respondents

n = close to 400 digital marketing professionals

Supplementary notes

* The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.
The source does not provide information regarding percentage points exceeding 100 percent.

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Statistics on "Digital advertising formats in the U.S."

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