This statistic shows Facebook's social network advertising revenue as share of total social network ad revenues in the United States. In 2016, the social network accounted for 77.7 percent of U.S. social advertising expenditure. Facebook generated about 27 billion U.S. dollars in advertising revenue worldwide in 2016.
Social networking ad revenue market share of Facebook in the United States from 2015 to 2018
* Forecast Includes paid advertising within social network sites, social network games and social network applications. Excludes spending by marketers that goes towards developing or maintaining a social network presence.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "Facebook usage in the United States"
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
eMarketer. (November 30, 2016). Social networking ad revenue market share of Facebook in the United States from 2015 to 2018 [Graph]. In Statista. Retrieved April 08, 2020, from https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer. "Social networking ad revenue market share of Facebook in the United States from 2015 to 2018." Chart. November 30, 2016. Statista. Accessed April 08, 2020. https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer. (2016). Social networking ad revenue market share of Facebook in the United States from 2015 to 2018. Statista. Statista Inc.. Accessed: April 08, 2020. https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer. "Social Networking Ad Revenue Market Share of Facebook in The United States from 2015 to 2018." Statista, Statista Inc., 30 Nov 2016, https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer, Social networking ad revenue market share of Facebook in the United States from 2015 to 2018 Statista, https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/ (last visited April 08, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
