Social networking ad revenue market share of Facebook in the United States from 2015 to 2018

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Percentage of U.S. social network ad revenues

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This statistic shows Facebook's social network advertising revenue as share of total social network ad revenues in the United States. In 2016, the social network accounted for 77.7 percent of U.S. social advertising expenditure. Facebook generated about 27 billion U.S. dollars in advertising revenue worldwide in 2016.
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Release date
November 2016
United States
Survey time period
2015 to 2016
Supplementary notes
* Forecast
Includes paid advertising within social network sites, social network games and social network applications. Excludes spending by marketers that goes towards developing or maintaining a social network presence.

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