This statistic shows Facebook's social network advertising revenue as share of total social network ad revenues in the United States. In 2016, the social network accounted for 77.7 percent of U.S. social advertising expenditure. Facebook generated about 27 billion U.S. dollars in advertising revenue worldwide in 2016.
Social networking ad revenue market share of Facebook in the United States from 2015 to 2018
* Forecast Includes paid advertising within social network sites, social network games and social network applications. Excludes spending by marketers that goes towards developing or maintaining a social network presence.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
eMarketer. (November 30, 2016). Social networking ad revenue market share of Facebook in the United States from 2015 to 2018 [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer. "Social networking ad revenue market share of Facebook in the United States from 2015 to 2018." Chart. November 30, 2016. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer. (2016). Social networking ad revenue market share of Facebook in the United States from 2015 to 2018. Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer. "Social Networking Ad Revenue Market Share of Facebook in The United States from 2015 to 2018." Statista, Statista Inc., 30 Nov 2016, https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer, Social networking ad revenue market share of Facebook in the United States from 2015 to 2018 Statista, https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/ (last visited May 16, 2022)