This statistic shows Facebook's social network advertising revenue as share of total social network ad revenues in the United States. In 2016, the social network accounted for 77.7 percent of U.S. social advertising expenditure. Facebook generated about 27 billion U.S. dollars in advertising revenue worldwide in 2016.
Social networking ad revenue market share of Facebook in the United States from 2015 to 2018
* Forecast Includes paid advertising within social network sites, social network games and social network applications. Excludes spending by marketers that goes towards developing or maintaining a social network presence.
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Statistics on "Facebook usage in the United States"
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eMarketer. (November 30, 2016). Social networking ad revenue market share of Facebook in the United States from 2015 to 2018 [Graph]. In Statista. Retrieved February 27, 2020, from https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer. "Social networking ad revenue market share of Facebook in the United States from 2015 to 2018." Chart. November 30, 2016. Statista. Accessed February 27, 2020. https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer. (2016). Social networking ad revenue market share of Facebook in the United States from 2015 to 2018. Statista. Statista Inc.. Accessed: February 27, 2020. https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer. "Social Networking Ad Revenue Market Share of Facebook in The United States from 2015 to 2018." Statista, Statista Inc., 30 Nov 2016, https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/
eMarketer, Social networking ad revenue market share of Facebook in the United States from 2015 to 2018 Statista, https://www.statista.com/statistics/241805/market-share-of-facebooks-us-social-network-ad-revenue/ (last visited February 27, 2020)
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