This statistic shows Facebook's social network advertising revenue as share of total social network ad revenues in the United States. In 2016, the social network accounted for 77.7 percent of U.S. social advertising expenditure.
Facebook generated about 27 billion U.S. dollars in advertising revenue worldwide in 2016.
- Internet›
- Advertising & Marketing›
U.S. Facebook social network advertising revenue share 2015-2018
Social networking ad revenue market share of Facebook in the United States from 2015 to 2018
This statistic shows Facebook's social network advertising revenue as share of total social network ad revenues in the United States. In 2016, the social network accounted for 77.7 percent of U.S. social advertising expenditure.
Facebook generated about 27 billion U.S. dollars in advertising revenue worldwide in 2016.
Loading statistic...
| Percentage of U.S. social network ad revenues | |
|---|---|
| 2015 | 73.9% |
| 2016 | 77.7% |
| 2017* | 78.7% |
| 2018* | 79.2% |
| Percentage of U.S. social network ad revenues | |
|---|---|
| 2015 | 73.9% |
| 2016 | 77.7% |
| 2017* | 78.7% |
| 2018* | 79.2% |
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Description
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This statistic shows Facebook's social network advertising revenue as share of total social network ad revenues in the United States. In 2016, the social network accounted for 77.7 percent of U.S. social advertising expenditure.
Facebook generated about 27 billion U.S. dollars in advertising revenue worldwide in 2016.
Show more- Show sources information
- Show publisher information
- Release date
- November 2016
- Region
- United States
- Survey time period
- 2015 to 2016
- Supplementary notes
-
* Forecast
Includes paid advertising within social network sites, social network games and social network applications. Excludes spending by marketers that goes towards developing or maintaining a social network presence.
More information
- Region
- United States
- Survey time period
- 2015 to 2016
- Supplementary notes
-
* Forecast
Includes paid advertising within social network sites, social network games and social network applications. Excludes spending by marketers that goes towards developing or maintaining a social network presence.
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