- Media & Advertising›
- Advertising & Marketing ›
U.S. Facebook social network advertising revenue share 2015-2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
U.S. Facebook social network advertising revenue share 2015-2018
Social networking ad revenue market share of Facebook in the United States from 2015 to 2018
by Statista Research Department,
last edited
Nov 30, 2016
This statistic shows Facebook's social network advertising revenue as share of total social network ad revenues in the United States. In 2016, the social network accounted for 77.7 percent of U.S. social advertising expenditure.
Facebook generated about 27 billion U.S. dollars in advertising revenue worldwide in 2016.
Social networking ad revenue market share of Facebook in the United States from 2015 to 2018
| Percentage of U.S. social network ad revenues | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| Percentage of U.S. social network ad revenues | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Nov 30, 2016
This statistic shows Facebook's social network advertising revenue as share of total social network ad revenues in the United States. In 2016, the social network accounted for 77.7 percent of U.S. social advertising expenditure.
Facebook generated about 27 billion U.S. dollars in advertising revenue worldwide in 2016.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2016
- Region
- United States
- Survey time period
- 2015 to 2016
- Supplementary notes
-
* Forecast
Includes paid advertising within social network sites, social network games and social network applications. Excludes spending by marketers that goes towards developing or maintaining a social network presence.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2016
More information
- Region
- United States
- Survey time period
- 2015 to 2016
- Supplementary notes
-
* Forecast
Includes paid advertising within social network sites, social network games and social network applications. Excludes spending by marketers that goes towards developing or maintaining a social network presence.
Other statistics on the topic
Social Media & User-Generated Content
Facebook: number of monthly active users worldwide 2008-2019
Social Media & User-Generated Content
Countries with the most Facebook users 2019
Mobile Internet & Apps
Most popular social media apps in the U.S. 2019, by audience
+Social Media & User-Generated Content
U.S. market share of leading social media websites 2019
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Facebook usage in the United States"
- Overview
The most important statistics
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users worldwide 2008-2019
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Facebook's global revenue as of 2nd quarter 2019 (in million U.S. dollars)Facebook: worldwide quarterly revenue 2011-2019
- Facebook's revenue in the United States and Canada from 1st quarter 2010 to 2nd quarter 2019, by segment (in million U.S. dollars)Facebook: quarterly revenue in the U.S. and Canada 2010-2019, by segment
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)Facebook: average revenue per user 2011-2018, by region
- Countries with the highest Facebook audience reach as of July 2019Countries with biggest Facebook reach 2019
- Leading countries based on number of Facebook users as of July 2019 (in millions)Countries with the most Facebook users 2019
- Facebook's federal lobbying expenses from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)Facebook: quarterly federal lobbying expenses 2011-2019
- Benchmark
The most important statistics
- U.S. customer satisfaction with social media in 2019 (index score)ACSI - U.S. customer satisfaction with social media 2019
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Most popular multi-platform web properties in the United States in May 2019, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2019
- Leading social media websites in the United States in May 2019, based on share of visitsU.S. market share of leading social media websites 2019
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Preferred social networks of U.S. teens 2012-2019
- Mobile audience reach of leading smartphone apps in the United States as of May 2019Reach of most popular U.S. smartphone apps 2019
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2019
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- User demographics
The most important statistics
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Distribution of Facebook users in the United States as of May 2019, by genderFacebook user share in the United States 2019, by gender
- Distribution of Facebook users in the United States as of May 2019, by age group and genderFacebook user share in the United States 2019, by age and gender
- Percentage of U.S. adults who use Facebook as of February 2019, by genderFacebook usage reach in the United States 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age groupFacebook usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by educational backgroundFacebook usage reach in the United States 2019, by education
- Usage
The most important statistics
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Frequency of use of selected social media networks for news among college students in the United States as of April 2018U.S. students using social media for news 2018
- Penetration of news usage among social network users in the United States as of August 2018, by platformNews usage among social network users in the U.S. 2018, by platform
- Reasons for being on Facebook according to adults in the United States as of April 2018U.S. Facebook usage reasons 2018
- Which, if any, of the following reasons best describe what you use Facebook for?Leading Facebook usage reasons in the United States 2018
- If you had to guess, about how many of your friends and family have Facebook profiles?U.S. estimate how many friends and family have a Facebook account 2018
- Online environments where cyber bullying victims in the United States have been harassed as of December 2018U.S. cyber bullying environments 2018
- Attitudes toward the regulation of digital platforms according to internet users in the United States as of March 2018Attitudes towards digital platform regulation according to U.S. internet users 2018
- Data privacy
The most important statistics
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country Facebook: user data requests from federal agencies & governments H2 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Share of internet users in the United States who do not trust that social networks will protect their data and information as of May 2018, by age groupU.S. online user trust in social network data protection 2018
- Satisfaction of social media users in the United States with social platform privacy and the amount of ads from 2015 to 2018U.S. social media user satisfaction of platform privacy & amount of ads 2018
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?U.S. awareness about Facebook data scandal regarding Cambridge Analytica 2018
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?U.S. view on past safekeeping of user data by Facebook 2018
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?U.S. view on Facebook's future performance in safeguarding personal data 2018
- Have you ever considered deleting your Facebook profile?U.S. Facebook users who have considered deleting their profile 2018
- Marketing and advertising
The most important statistics
- Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)Social network ad spend in the U.S. 2016-2020
- Average social media advertising spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
- Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age groupSocial media influence on U.S. shopping and spending 2017, by age
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platformU.S. companies using social media marketing 2015-2019, by platform
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Bulgaria: Facebook users by age 2017
- Portugal: Facebook users by age 2017
- Number of Facebook users Australia 2018 by age
- Distribution of Facebook users Australia 2018 by age and gender
- Number of Facebook users New Zealand 2018 by age
- Distribution of Facebook users New Zealand 2018 by age and gender
- Verizon (AOL & Millennial Media): share of U.S. digital display ad revenues 2016-2019
- Facebook: share of U.S. digital display ad revenues 2016-2019
- U.S. LinkedIn social network advertising revenue share 2015-2018
- Italy: programmatic advertising market revenue 2013-2016
- Online sources of information on luxury goods in China 2011
- Italy: online advertising market revenue 2014-2017
- Italy: estimated market share of online advertising market 2018, by segment
- Google's market share of global digital ad revenues 2016-2019
- What Generation Y would share on facebook about nonprofit organizations U.S. 2012
- Share of generation Y who have interacted with nonprofits via facebook U.S. 2012
- Market volume of internet advertising in China by 2014
Studies
- Online advertising metrics
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Advertising in the Netherlands
- Advertising in Belgium
- BRICS advertising
- Digital advertising in North America
- Programmatic advertising
- Advertising in Italy
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- Advertising in Africa
- Europe AdEx Benchmark 2018
- Internet Advertising Revenue Report 2018
- Internet Advertising Revenue Report 2017
Statistics on "Facebook usage in the United States"
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)
- Facebook's global revenue as of 2nd quarter 2019 (in million U.S. dollars)
- Facebook's revenue in the United States and Canada from 1st quarter 2010 to 2nd quarter 2019, by segment (in million U.S. dollars)
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)
- Countries with the highest Facebook audience reach as of July 2019
- Leading countries based on number of Facebook users as of July 2019 (in millions)
- Facebook's federal lobbying expenses from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)
- U.S. customer satisfaction with social media in 2019 (index score)
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Most popular multi-platform web properties in the United States in May 2019, based on number of unique visitors (in millions)
- Leading social media websites in the United States in May 2019, based on share of visits
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019
- Mobile audience reach of leading smartphone apps in the United States as of May 2019
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spent
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of March 2019, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of March 2019, by number of monthly sessions
- Most popular mobile messaging apps in the United States as of March 2019, by monthly active users (in millions)
- Most popular online video properties in the United States as of June 2019, ranked by unique viewers (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Frequency of Facebook use in the United States as of February 2018
- Distribution of Facebook users in the United States as of May 2019, by gender
- Distribution of Facebook users in the United States as of May 2019, by age group and gender
- Percentage of U.S. adults who use Facebook as of February 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by educational background
- Percentage of teenagers in the United States who use Facebook as of April 2018, by age group
- Percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by age group
- Percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by gender
- Most used social media platforms of teenagers in the United States as of April 2018, by gender
- Most used social media platforms of teenagers in the United States as of April 2018, by age group
- Social media activities on select social networks by social media users in the United States in February 2019
- Frequency of use of selected social media networks for news among college students in the United States as of April 2018
- Penetration of news usage among social network users in the United States as of August 2018, by platform
- Reasons for being on Facebook according to adults in the United States as of April 2018
- Which, if any, of the following reasons best describe what you use Facebook for?
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Online environments where cyber bullying victims in the United States have been harassed as of December 2018
- Attitudes toward the regulation of digital platforms according to internet users in the United States as of March 2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018
- Share of internet users in the United States who do not trust that social networks will protect their data and information as of May 2018, by age group
- Satisfaction of social media users in the United States with social platform privacy and the amount of ads from 2015 to 2018
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?
- Have you ever considered deleting your Facebook profile?
- How much do you trust social media companies to safeguard the personal data of their users?
- Do you think the government should or should not regulate how social media companies safeguard the personal data of their users?
- Facebook usage changers over privacy concerns by adults in the United States as of April 2018
- Reasons that Facebook users in the United States are sharing less content with friends and followers on social media as of April 2018
- Share of social media users in the United States who say it would be easy for social media to figure out selected traits about them as of June 2018
- Share of Facebook users in the United States who have taken following steps to reframe their relationship with the social network as of June 2018
- Percentage of social media users in the United States who have a private social media account as of September 2018
- Concerns that stop online consumers in the United States from purchasing directly through social media as of May 2018
- Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Average social media advertising spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform
- Facebook users in Bulgaria 2017, by age of users (in percentage)
- Facebook users in Portugal 2017, by age of users (in percentage)
- Breakdown of Facebook users in Australia as of January 2018, by age group
- Distribution of Facebook users in Australia as of January 2018, by age group and gender
- Breakdown of Facebook users in New Zealand as of January 2018, by age group
- Distribution of Facebook users in New Zealand as of January 2018, by age group and gender
- Net digital display ad revenues of Verizon (AOL & Millennial Media) as percentage of total digital display ad revenues in the United States from 2016 to 2019
- Net digital display ad revenues of Facebook as percentage of total digital display ad revenues in the United States from 2016 to 2019
- Social networking ad revenue market share of LinkedIn in the United States from 2015 to 2018
- Programmatic advertising market revenue in Italy from 2013 to 2016* (in million euros)
- Use of online sources of information on luxury goods in China in 2011
- Online advertising market revenue in Italy from 2014 to 2017* (in billion euros)
- Estimated market share of online advertising market in Italy in 2018, by segment
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019
- What type of nonprofit information would you share on facebook?
- Have you interacted with a nonprofit on facebook?
- Market volume of internet advertising in China from 2001 to 2010 including a forecast for 2014 (in billion yuan)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.