In a recent study of the online advertising universe in the United States conducted in the last quarter of 2019, it was found that Disney was the largest advertiser in the measured period, having amassed approximately 16 billion impressions on U.S. websites. Amazon followed close behind, with 15.5 billion advertising impressions.
Leading online advertisers in the United States in 4th quarter 2019, by number of impressions
(in billions)
excludes Facebook desktop, social other than Facebook and Twitter, search and OTT
Supplementary notes
The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."
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Pathmatics. (February 6, 2020). Leading online advertisers in the United States in 4th quarter 2019, by number of impressions (in billions) [Graph]. In Statista. Retrieved February 19, 2020, from https://www.statista.com/statistics/266882/us-online-advertisers-ranked-by-impressions/
Pathmatics. "Leading online advertisers in the United States in 4th quarter 2019, by number of impressions (in billions)." Chart. February 6, 2020. Statista. Accessed February 19, 2020. https://www.statista.com/statistics/266882/us-online-advertisers-ranked-by-impressions/
Pathmatics. (2020). Leading online advertisers in the United States in 4th quarter 2019, by number of impressions (in billions). Statista. Statista Inc.. Accessed: February 19, 2020. https://www.statista.com/statistics/266882/us-online-advertisers-ranked-by-impressions/
Pathmatics. "Leading Online Advertisers in The United States in 4th Quarter 2019, by Number of Impressions (in Billions)." Statista, Statista Inc., 6 Feb 2020, https://www.statista.com/statistics/266882/us-online-advertisers-ranked-by-impressions/
Pathmatics, Leading online advertisers in the United States in 4th quarter 2019, by number of impressions (in billions) Statista, https://www.statista.com/statistics/266882/us-online-advertisers-ranked-by-impressions/ (last visited February 19, 2020)
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