• Top U.S. online advertisers by impressions 2020

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In a recent study of the online advertising universe in the United States conducted in the first quarter of 2020, it was found that Disney was the largest advertiser in the measured period, having amassed approximately 29.7 billion impressions on U.S. websites. Amazon followed close behind, with 12 billion advertising impressions.

Leading online advertisers in the United States in 1st quarter 2020, by number of impressions (in billions)

Characteristic	Number of impressions in billions
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Release date

April 2020

More information

Region

United States

Survey time period

Q1 2020

Special properties

excludes Facebook desktop, social other than Facebook and Twitter, search and OTT

Supplementary notes

The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."