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Digital ad spending per internet user in China 2010-2016

Digital advertising spending per internet user in China from 2010 to 2016 (in U.S. dollars)

Digital ad spending per internet user in China 2010-2016

This timeline presents the digital advertising expenditure per internet user in China in 2010 and 2011 and provides a forecast for the spending until 2016. According to the source digital advertising spending in China will amount to 15 U.S. dollars per internet user in 2013.

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This timeline presents the digital advertising expenditure per internet user in China in 2010 and 2011 and provides a forecast for the spending until 2016. According to the source digital advertising spending in China will amount to 15 U.S. dollars per internet user in 2013.

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Release date: September 2012

Region: China
Survey time period: September 2012
Special properties: includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets, and includes all various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; excludes Hong Kong
Supplementary notes: * Forecast.

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Statistics on "Advertising in China"

Key figures

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Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)Advertising spending in the world's largest ad markets 2017
Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)Highest contributing advertising markets worldwide 2017-2020
Advertising spending in China from 2015 to 2020 (in billion U.S. dollars)Advertising spending in China 2015-2020
Market volume of major advertising media in China from 2010 to 2012 (in billion yuan)Market volume of major advertising media in China 2012
Traditional media ad spend growth of industries with highest ad spend in China from 2011 to 2013 H1 (compared to the previous year)Traditional media ad spend growth in China 2013 H1, by industry with highest ad spend
Products with the largest increase in advertising expenditure in China in 2011 (compared with the previous year)Products with the largest increase in advertising expenditure in China 2011
Change in advertising spending in China in 2014, by mediumAd spend growth in China 2014, by medium
Largest advertisers in China in 2013 H1, by share of total Chinese traditional media advertising spendingLargest advertisers in China in 2013 H1, by share of total Chinese ad spend

Braodcast media - TV

The most important statistics

TV advertising revenue in China from 2010 to 2019 (in billion U.S. dollars)China: TV ad revenue 2010-2019
Advertising revenue growth in China from 2011 to 2013, by TV broadcast typeAd revenue growth in China 2011-2013, by TV broadcast type
Change in advertisement length in China from 2011 to 2013, by TV broadcast typeChange in advertisement length in China 2011-2013, by TV broadcast type
The five companies with the largest television advertising expenditure in China in 2011 (in billion yuan)Companies with the largest television advertising expenditure in China 2011
Television advertising spend in China in 2011, by industry (in billion yuan)Television ad spend in China in 2011, by industry
Advertising revenue of China Central Television CCTV in 2010 and 2011, by industry (in billion yuan)Advertising revenue of China Central Television CCTV in 2011, by industry
Advertising revenue of China Central Television CCTV in 2010 and 2011, by brand (in billion yuan)Advertising revenue of China Central Television CCTV in 2011, brand

Broadcast media - radio

The most important statistics

Growth of spending on radio advertising in China in 2011 and 2012, by industry (compared to the previous year)Growth of spending on radio advertising in China 2012, by industry
Companies with the highest radio advertising expenditure in China in 2012 (in million yuan)Companies with the highest radio advertising expenditure in China in 2012
Growth of spendings for radio advertising in China in 2012, by leading brands (compared to the previous year)Growth of spendings for radio advertising in China 2012, by brands

Print media - newspapers

The most important statistics

Market volume of newspaper advertising in China from 2001 to 2014 (in billion yuan)Market volume of newspaper advertising in China by 2014
Year-on-year growth of China's newspaper advertising market volume from 2007 to 2014*Growth of the Chinese newspaper advertising market volume by 2014
Newspaper advertising expenditure in China in 2012, by industry (in billion yuan)Newspaper advertising expenditure in China in 2012, by industry
The five companies with the highest newspaper advertising expenditure in 2011 (in billion yuan)Companies with the highest newspaper advertising expenditure 2011
Newspaper advertising spend growth in China in 2012, by leading brands (compared to the previous year)Newspaper ad spend growth in China 2012, by brands

Print media - magazines

The most important statistics

Magazine advertising expenditure in China in 2012, by category (in billion yuan)Magazine advertising expenditure in China in 2012, by category
Chinese companies with the highest magazine advertising expenditure in 2011 (in million yuan)Companies with the highest magazine advertising expenditure 2011
Leading brands in China as of the first half of 2013, by magazine advertising spending growthLeading brands in China H1 2013, by magazine ad spend growth

Outdoor

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Growth of spending on transit advertising in China in 2011 and 2012 (compared to the previous year)Growth of spending on transit advertising in China 2012
Growth of spending on transit advertising in China in 2011 and 2012, by industry (compared to the previous year)Growth of spending on transit advertising in China 2012, by industry
Building advertising spend growth in China in 2011 and 2012 (compared to the previous year)Building ad spend growth in China 2012

Digital

The most important statistics

Revenue generated with online advertising in China from 2006 to 2016 (in billion yuan)Revenue generated with online advertising in China until 2016
Online advertising market share of China's total advertising market from 2007 to 2014Online advertising as share of China's total advertising market 2014
Digital advertising spending per internet user in China from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in China 2010-2016
Market share of internet companies in China in 2012, by online advertising revenue Market share of internet companies in China by online ad revenue 2012
Leading internet companies in China in 2012, by online advertising revenue (in billion yuan)Leading internet companies in China by online advertising revenue 2012
Market volume of advertising on search engines in China from 2008 to 2016 (in billion yuan)Market volume of advertising on search engines in China until 2016
Social media advertising spending in China from 2014 to 2018 (in billion yuan)Social media ad spend in China 2014-2018
Advertising revenue of the online video industry in China from 2009 to 2014 (in billion yuan)Advertising revenue of the online video industry in China up to 2014

Mobile

The most important statistics

Market volume of mobile advertising in China from 2009 to 2018 (in billion yuan)Total revenue of the mobile advertising market in China 2009-2018
Growth of mobile advertising market volume in China from 2007 to 2015 (compared to the previous year)Growth of mobile advertising market volume in China from 2007 to 2015
Share of mobile internet in digital advertising spending in China from 2014 to 2019Share of mobile in digital ad spend in China 2014-2019

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