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Share of mobile ad spend in digital ad expenditure in China 2016-2023

The timeline shows the share of mobile advertising spending in total digital advertising in China in 2016 and 2018 as well as a forecast until 2023. The share is expected to grow from 72 percent in 2018 to 87 percent in 2022.

Share of mobile advertising spending in digital ad spending in China from 2016 to 2018 with a forecast until 2023

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Sources

Release date

April 2019

Region

China

Survey time period

2016 to 2018

Special properties

includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets / excludes Hong Kong

Supplementary notes

*Forecast.

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Statistics on "Mobile internet in China"

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