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Estimated net ad revenue of internet media in China 2021, by company

Leading digital ad publishers in China in 2021, by estimated net digital ad revenue

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Source

Release date

April 2021

Region

China

Survey time period

June 2020

Special properties

excluded Hong Kong

Supplementary notes

* Ad revenues from Alibaba's core commerce operations and Youku Tudou.

Net ad revenue was calculated after companies pay traffic acquisition costs (TACs) to partner sites.

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