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U.S. consumers' opinions about food colors 2012

The graph shows what respondents thought about food colors 2011 and 2012. In 2012, 47% of respondents said they expect their food to look a certain way, and if the color was different, they might not want to eat it/they might think something was wrong with the food.

Which of the following statements, if any, do you agree with regarding food colors?*

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Source

Release date

May 2012

Region

United States

Survey time period

April 3 - 13, 2012

Number of respondents

1,057 respondents

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

* The results are weighted to ensure that they are as reflective as possible of the American population ages 18 to 80.

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