Holiday shopping: U.S. consumers seeking help by store type

This statistic highlights the results of an online survey conducted between September 14 and 24, 2012. In the survey, U.S. consumers stated where they were more likely to seek help from store associates during the 2012 holiday season. During the holidays, some 22 percent of respondents were more likely to ask for support in discount/value department stores.

Percentage of U.S. consumers who are more likely than normal to seek help from store associates during the 2012 holiday season, by store type

Percentage of respondents
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Release date

October 2012


United States

Survey time period

September 14 to 24, 2012

Number of respondents

5,089 respondents

Special properties


Method of interview

Online survey

Supplementary notes

The source does not provide accurate information regarding the age of respondents.
The survey was conducted online by an independent research company.
Responses under 15 percent not shown.

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Statistics on "National holidays in the U.S."

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