Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018
Importance of data quality to B2B sales and marketing in the U.S. 2016-2018
In a survey of B2B organizations in the United States, it was found that data quality was continually growing more important among B2B sellers - in fact, in 2018, 89 percent of respondents said it was important, up by nine percent compared to previous year.
Perceived importance of data quality to sales and marketing organization according to B2B professionals in the United States from 2016 to 2018
Share of respondents
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2018

Region

United States

Survey time period

2016 to 2018

Number of respondents

250 respondents

Supplementary notes

The source did not provide information on the exact date of survey.

Importance of data quality to B2B sales and marketing in the U.S. 2016-2018
In a survey of B2B organizations in the United States, it was found that data quality was continually growing more important among B2B sellers - in fact, in 2018, 89 percent of respondents said it was important, up by nine percent compared to previous year.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Data usage in marketing and advertising "
  • Overview
  • Strategies
  • Effectiveness & challenges
The most important statistics
  • Customer perception
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.