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Effectiveness of B2B content marketing in North America 2012-2015
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Effectiveness of B2B content marketing in North America 2012-2015
How do you rate the effectiveness of your organisation's use of content marketing?
by Statista Research Department,
last edited
Sep 30, 2015
This graph shows how B2B marketers rated the effectiveness of their organisation's use of content marketing in North America from 2012 to 2015. In 2014, eight percent of respondents rated their content marketing as very effective.
How do you rate the effectiveness of your organisation's use of content marketing?
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by Statista Research Department,
last edited
Sep 30, 2015
This graph shows how B2B marketers rated the effectiveness of their organisation's use of content marketing in North America from 2012 to 2015. In 2014, eight percent of respondents rated their content marketing as very effective.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2015
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 2012: n = 1,416; 2013: n = 1,217; 2014 n = 1,820; 2015: n = 1,521
- Special properties
- among B2B marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "Overall, how effective is your organization at content marketing?" .
Figures for the years 2012 to 2014 come from earlier editions of the report.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2015
More information
- Region
- North America
- Survey time period
- July and August 2015
- Number of respondents
- 2012: n = 1,416; 2013: n = 1,217; 2014 n = 1,820; 2015: n = 1,521
- Special properties
- among B2B marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "Overall, how effective is your organization at content marketing?" .
Figures for the years 2012 to 2014 come from earlier editions of the report.
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Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017Technologies used to measure digital advertising effectiveness worldwide in 2017
- Content marketing
The most important statistics
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Effectiveness of B2B social media content marketing tactics in North America 2015
- Content marketing: role in business‑to‑business markets in the UK 2014
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Content marketing services revenue 2014, by type
- Leading B2B marketing content distribution channels 2015
- Content types used for marketing worldwide as of September 2016
- Most important attributes of effective B2B content marketing 2015
- Usage of social media platforms for B2B content marketing in North America 2014
- Marketing automation platforms used by B2B marketers in the U.S. 2013
- Organizational goals for nonprofit content marketing in North America 2015
- Most effective lead nurturing methods in B2B marketing in the U.S. 2013
- B2B marketing: leading customer marketing acitivities worldwide 2014
- CRM industry revenue in the U.S. 2013-2018
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
Studies
- B2B marketing
- Content marketing
- B2B Content Marketing 2019
- B2B Content Marketing 2018
- Content Marketing in the UK 2018
- B2C Content Marketing 2019
- B2C Content Marketing 2018
- Manufacturing Content Marketing 2018
- B2B Content Marketing 2016
- B2B Content Marketing 2017
- The Personalization Imperative For Content Marketing
- B2B Content Marketing 2014
- B2B Content Marketing 2015
- Digital marketing in the United Kingdom (UK)
- B2C Content Marketing 2016
Statistics on "B2B marketing "
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States in 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- How do you assess the effectiveness of the following social media platforms for B2B marketing?
- Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
- Leading content distribution platforms for business-to-business marketing in the United States as of May 2014
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- Leading content distribution channels used by B2B marketing professionals as of January 2015
- Most commonly produced content marketing types worldwide as of September 2016
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
- Share of B2B marketers who use various social media sites to distribute content as of August 2014
- What marketing-allocation platform(s) do you actively use?
- What are the goals for content marketing in your company?
- Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013
- Leading customer marketing activities used by B2B marketers worldwide as of September 2014
- Customer relationship management (CRM) industry revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
- Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
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