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Effectiveness of B2B content marketing in North America 2012-2015

How do you rate the effectiveness of your organisation's use of content marketing?

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Sources

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Release date

September 2015

Region

North America

Survey time period

July and August 2015

Number of respondents

2012: n = 1,416; 2013: n = 1,217; 2014 n = 1,820; 2015: n = 1,521

Special properties

among B2B marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "Overall, how effective is your organization at content marketing?" .
Figures for the years 2012 to 2014 come from earlier editions of the report.

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Statistics on " B2B advertising and marketing in the U.S. "

Statistics on B2B advertising and marketing in the U.S.

Spending

6

Marketing strategies

8

Marketing effectiveness

3

Content marketing

8

Event marketing

8

Further related statistics

16
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