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Effectiveness of B2B content marketing in North America 2012-2015

How do you rate the effectiveness of your organisation's use of content marketing?

Effectiveness of B2B content marketing in North America 2012-2015 This graph shows how B2B marketers rated the effectiveness of their organisation's use of content marketing in North America from 2012 to 2015. In 2014, eight percent of respondents rated their content marketing as very effective.
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How do you rate the effectiveness of your organisation's use of content marketing?

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Description

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This graph shows how B2B marketers rated the effectiveness of their organisation's use of content marketing in North America from 2012 to 2015. In 2014, eight percent of respondents rated their content marketing as very effective.
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Release date
September 2015
Region
North America
Survey time period
July and August 2015
Number of respondents
2012: n = 1,416; 2013: n = 1,217; 2014 n = 1,820; 2015: n = 1,521
Special properties
among B2B marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Overall, how effective is your organization at content marketing?" .
Figures for the years 2012 to 2014 come from earlier editions of the report.
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