Effectiveness of B2B content marketing in North America 2012-2015

This graph shows how B2B marketers rated the effectiveness of their organisation's use of content marketing in North America from 2012 to 2015. In 2014, eight percent of respondents rated their content marketing as very effective.

How do you rate the effectiveness of your organisation's use of content marketing?

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Release date

September 2015


North America

Survey time period

July and August 2015

Number of respondents

2012: n = 1,416; 2013: n = 1,217; 2014 n = 1,820; 2015: n = 1,521

Special properties

among B2B marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "Overall, how effective is your organization at content marketing?" .
Figures for the years 2012 to 2014 come from earlier editions of the report.

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Statistics on "B2B marketing in the U.S."

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