This graph shows how B2B marketers rated the effectiveness of their organisation's use of content marketing in North America from 2012 to 2015. In 2014, eight percent of respondents rated their content marketing as very effective.
How do you rate the effectiveness of your organisation's use of content marketing?
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Statistics on B2B advertising and marketing in the U.S.
Spending
6
- Premium Statistic B2B traditional ad spend in the U.S. 2020-2024
- Premium Statistic Change in B2B traditional ad spend in the U.S. 2021-2024
- Premium Statistic B2B digital ad spend in the U.S. 2015-2024
- Premium Statistic B2B digital ad spend growth in the U.S. 2020-2024
- Premium Statistic B2B tech digital ad spend in the U.S. 2018-2023
- Premium Statistic B2B healthcare & pharmaceutical industry digital ad spend in the U.S. 2018-2023
Marketing strategies
8
- Premium Statistic U.S. B2B businesses - revenue share invested in marketing 2022
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2022
- Premium Statistic Leading B2B marketing channels worldwide 2021
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
- Premium Statistic Leading B2B tactics to acquire prospect and customer data worldwide 2022
- Premium Statistic Leading B2B account-based marketing challenges in the U.S. 2022
- Premium Statistic Challenges of B2B lead nurturing according to U.S. marketers 2021
- Premium Statistic New B2B approaches to lead nurturing worldwide 2021
Marketing effectiveness
3
Content marketing
8
- Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2022
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2020-2021
- Premium Statistic Goals of B2B content marketing worldwide 2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2021
- Premium Statistic Departments in charge of B2B content marketing worldwide 2021
- Premium Statistic Change of B2B content marketing budgets worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2021
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2020-2021
Event marketing
8
- Premium Statistic B2B trade show market size in the U.S. 2012-2026
- Premium Statistic Type of trade shows projected in selected countries worldwide 2021
- Basic Statistic Number of trade shows U.S. companies attended 2015-2022, by type
- Premium Statistic B2B marketing efforts expected to drive demand instead of in-person events U.S. 2021
- Premium Statistic Reallocation of in-person B2B marketing event budgets due to COVID-19 U.S. 2021
- Premium Statistic Leading virtual offerings for B2B marketer events U.S. & Canada 2022
- Premium Statistic Preference towards in-person vs. virtual version of hybrid events worldwide 2021
- Premium Statistic Main financial challenges in the global business event industry September 2021
Further related statistics
16
- Effectiveness of B2B content types in customer journey stages in North America 2018
- Most effective social media platforms for B2B marketers worldwide 2020-2021
- B2B content marketing challenges and issues in North America 2018
- Number of content marketing tactics used by B2B marketers in North America in 2012
- Content marketing: role in business‑to‑business markets in the UK 2014
- Content marketing budgets as share of total budgets in North America 2011
- Content marketing services revenue 2014, by type
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Importance of content in buying process of B2B marketers worldwide 2018
- Leading B2B marketing content distribution channels 2015
- Global share of marketing content consumption 2017, by device
- Global share of marketing content consumption 2017, by type
- Most important attributes of effective B2B content marketing 2015
- Online marketing budgets allocation worldwide 2022, by channel
- Most sought-after tools in content marketing worldwide 2020
Further Content: You might find this interesting as well
Statistics
- Effectiveness of B2B content types in customer journey stages in North America 2018
- Most effective social media platforms for B2B marketers worldwide 2020-2021
- B2B content marketing challenges and issues in North America 2018
- Number of content marketing tactics used by B2B marketers in North America in 2012
- Content marketing: role in business‑to‑business markets in the UK 2014
- Content marketing budgets as share of total budgets in North America 2011
- Content marketing services revenue 2014, by type
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Importance of content in buying process of B2B marketers worldwide 2018
- Leading B2B marketing content distribution channels 2015
- Global share of marketing content consumption 2017, by device
- Global share of marketing content consumption 2017, by type
- Most important attributes of effective B2B content marketing 2015
- Online marketing budgets allocation worldwide 2022, by channel
- Most sought-after tools in content marketing worldwide 2020
Content Marketing Institute. (September 30, 2015). How do you rate the effectiveness of your organisation's use of content marketing? [Graph]. In Statista. Retrieved February 07, 2023, from https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute. "How do you rate the effectiveness of your organisation's use of content marketing?." Chart. September 30, 2015. Statista. Accessed February 07, 2023. https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute. (2015). How do you rate the effectiveness of your organisation's use of content marketing?. Statista. Statista Inc.. Accessed: February 07, 2023. https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute. "How Do You Rate The Effectiveness of Your Organisation's Use of Content Marketing?." Statista, Statista Inc., 30 Sep 2015, https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute, How do you rate the effectiveness of your organisation's use of content marketing? Statista, https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/ (last visited February 07, 2023)
How do you rate the effectiveness of your organisation's use of content marketing? [Graph], Content Marketing Institute, September 30, 2015. [Online]. Available: https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/