This graph shows how B2B marketers rated the effectiveness of their organisation's use of content marketing in North America from 2012 to 2015. In 2014, eight percent of respondents rated their content marketing as very effective.
How do you rate the effectiveness of your organisation's use of content marketing?
2012: n = 1,416; 2013: n = 1,217; 2014 n = 1,820; 2015: n = 1,521
Special properties
among B2B marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Overall, how effective is your organization at content marketing?" . Figures for the years 2012 to 2014 come from earlier editions of the report.
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Content Marketing Institute. (September 30, 2015). How do you rate the effectiveness of your organisation's use of content marketing? [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute. "How do you rate the effectiveness of your organisation's use of content marketing?." Chart. September 30, 2015. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute. (2015). How do you rate the effectiveness of your organisation's use of content marketing?. Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute. "How Do You Rate The Effectiveness of Your Organisation's Use of Content Marketing?." Statista, Statista Inc., 30 Sep 2015, https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute, How do you rate the effectiveness of your organisation's use of content marketing? Statista, https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/ (last visited May 30, 2020)
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