Businesses marketing priorities in Australia FY 2018

This statistic shows the results of a survey into the marketing priorities of businesses in Australia during the financial year 2017 to 2018. During the period considered, 92 percent of respondents said that social media was a marketing priority for their business.

Breakdown of marketing priorities for businesses in Australia during the financial year 2018

Share of respondents
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Release date

February 2018



Survey time period

FY 2018

Number of respondents

286 respondents

Special properties

Survey count is businesses rather than individuals.

Method of interview

Online survey

Supplementary notes

Respondents were asked: Looking at the following marketing activities, which of the following are you currently using or planning to use in this financial year (2017/18)?

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Statistics on "Social media marketing"

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