- Media & Advertising›
- Advertising & Marketing ›
Content marketing types used in manufacturing marketing in North America 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Content marketing types used in manufacturing marketing in North America 2017
Content marketing types used among manufacturing marketers in North America as of July 2017
by A. Guttmann,
last edited
Nov 30, 2018
This graph shows content marketing types used among manufacturing marketers in North America as of July 2017. During the survey, 43 percent of the respondents said that they used infographics as a content marketing tactic.
Content marketing types used among manufacturing marketers in North America as of July 2017
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Nov 30, 2018
This graph shows content marketing types used among manufacturing marketers in North America as of July 2017. During the survey, 43 percent of the respondents said that they used infographics as a content marketing tactic.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
- Region
- North America
- Survey time period
- June and July 2017
- Number of respondents
- 155 respondents
- Special properties
- among manufacturing marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "Which types of content does your organization use for content marketing purposes?"
Multiple answers were possible.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
More information
- Region
- North America
- Survey time period
- June and July 2017
- Number of respondents
- 155 respondents
- Special properties
- among manufacturing marketers
- Method of interview
- Email survey
- Supplementary notes
-
This question was phrased by the source as follows: "Which types of content does your organization use for content marketing purposes?"
Multiple answers were possible.
Other statistics on the topic
+Advertising & Marketing
Content marketing revenue worldwide 2016-2017
Advertising & Marketing
Organizational goals achieved with use of B2B content marketing in North America 2018
+Advertising & Marketing
Content marketing types used in B2B communications in North America 2018
Advertising & Marketing
Effectiveness of B2B content types in customer journey stages in North America 2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Content marketing"
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
- Marketer perspective
The most important statistics
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018Content marketing types used in B2B communications in North America 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Content marketing tools used in manufacturing marketing in North America 2016
- Content marketing budget share in manufacturing marketing in North America 2017
- Organizational goals for B2C content marketing in North America 2016
- Organizational goals for nonprofit content marketing in North America 2015
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Effectiveness of nonprofit content marketing tactics in North America 2015
- Social media used by nonprofit marketers in North America in 2015
- Nonprofit content marketing challenges in North America 2015
- Share of sponsoring in business communication budgets in Germany 2013
- Credibility of marketing tools in Germany as of 2016
- Nonprofit content marketing: budget change in North America 2015
- B2C content marketing challenges in North America 2015
Studies
- Content marketing
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- Content Marketing in the UK 2018
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Manufacturing Content Marketing 2018
- B2B Content Marketing 2016
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- The Personalization Imperative For Content Marketing
- Content Marketing in the UK 2017
- B2B Content Marketing 2014
Statistics on "Content marketing"
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018
- Types of content produced from original research by marketers worldwide as of February 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- What e-mail content would entice you to interact further with a retailer?
- Content marketing tools used among manufacturing marketers in North America as of August 2016
- Share of marketing budgets spent on content marketing according to manufacturing marketers in North America as of July 2017
- What are the goals for content marketing in your company?
- What are the goals for content marketing in your company?
- How effective are the following content marketing tactics for B2C marketing?
- How effective are the following content marketing tactics for nonprofit marketing?
- Social media used by nonprofit marketers in North America in 2015, ranked by usage
- Leading nonprofit content marketing challenges in North America as of August 2015
- Share of sponsoring in communication budgets of businesses in Germany in 2013
- Which marketing instruments are still credible, in your opinion?
- Is your nonprofit content marketing spending going to increase or decrease over the next 12 months?
- Largest B2C content marketing challenges in North America as of August 2015
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.