Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015

Social media usage during everyday activity planning by U.S. users 2015 This statistic gives information on the usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015. During the survey period, it was found that 83 percent of social media users accessed Pinterest to collect ideas for projects.
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PinterestFacebookInstagramLinkedInSnapchatTumblrTwitter
Collecting ideas for projects83%24%23%11%11%35%18%
Discovering new interests75%33%30%13%14%48%26%
Pursuing your hobbies73%28%27%9%14%40%21%
Seeking inspiration72%28%34%13%12%45%22%
Planning for holidays or parties70%34%19%6%12%16%15%
Learning more about something that interests you69%35%25%14%14%44%26%
Expressing your creativity67%35%47%10%32%51%25%
Planning daily meals63%19%16%4%10%16%11%
Finding fitness tips55%31%27%6%10%29%21%
Relaxing48%45%36%7%29%48%27%
Finding/taking time for yourself44%39%29%8%21%42%23%
Relieving stress43%38%30%7%29%45%27%
Planning a vacation36%24%16%5%10%16%13%
Shopping32%23%19%5%9%14%13%
Managing work/school projects27%21%12%18%12%13%13%
Staying connected with friends/family9%85%39%11%37%15%32%
Keeping up-to-date on my favourite celebrities9%40%45%5%20%24%55%
Making professional connections8%33%16%80%9%12%23%
Communicating with friends and family8%84%33%9%42%17%31%
Keeping up to date with news, sports, or politics7%56%20%8%15%25%50%
PinterestFacebookInstagramLinkedInSnapchatTumblrTwitter
Collecting ideas for projects83%24%23%11%11%35%18%
Discovering new interests75%33%30%13%14%48%26%
Pursuing your hobbies73%28%27%9%14%40%21%
Seeking inspiration72%28%34%13%12%45%22%
Planning for holidays or parties70%34%19%6%12%16%15%
Learning more about something that interests you69%35%25%14%14%44%26%
Expressing your creativity67%35%47%10%32%51%25%
Planning daily meals63%19%16%4%10%16%11%
Finding fitness tips55%31%27%6%10%29%21%
Relaxing48%45%36%7%29%48%27%
Finding/taking time for yourself44%39%29%8%21%42%23%
Relieving stress43%38%30%7%29%45%27%
Planning a vacation36%24%16%5%10%16%13%
Shopping32%23%19%5%9%14%13%
Managing work/school projects27%21%12%18%12%13%13%
Staying connected with friends/family9%85%39%11%37%15%32%
Keeping up-to-date on my favourite celebrities9%40%45%5%20%24%55%
Making professional connections8%33%16%80%9%12%23%
Communicating with friends and family8%84%33%9%42%17%31%
Keeping up to date with news, sports, or politics7%56%20%8%15%25%50%
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Description Source More information
This statistic gives information on the usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015. During the survey period, it was found that 83 percent of social media users accessed Pinterest to collect ideas for projects.
Show more
Release date
January 2016
In cooperation with:
Ipsos
Region
United States
Survey time period
October 2015
Number of respondents
5,008 respondents
Age group
18 years and older
Special properties
social media users
Method of interview
Online survey

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