Social media planning during everyday activities 2015

This statistic gives information on the usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015. During the survey period, it was found that 83 percent of social media users accessed Pinterest to collect ideas for projects.

Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015

Characteristic	Pinterest	Facebook	Instagram	LinkedIn	Snapchat	Tumblr	Twitter
Collecting ideas for projects	83%	24%	23%	11%	11%	35%	18%
Discovering new interests	75%	33%	30%	13%	14%	48%	26%
Pursuing your hobbies	73%	28%	27%	9%	14%	40%	21%
Seeking inspiration	72%	28%	34%	13%	12%	45%	22%
Planning for holidays or parties	70%	34%	19%	6%	12%	16%	15%
Learning more about something that interests you	69%	35%	25%	14%	14%	44%	26%
Expressing your creativity	67%	35%	47%	10%	32%	51%	25%
Planning daily meals	63%	19%	16%	4%	10%	16%	11%
Finding fitness tips	55%	31%	27%	6%	10%	29%	21%
Relaxing	48%	45%	36%	7%	29%	48%	27%
Finding/taking time for yourself	44%	39%	29%	8%	21%	42%	23%
Relieving stress	43%	38%	30%	7%	29%	45%	27%
Planning a vacation	36%	24%	16%	5%	10%	16%	13%
Shopping	32%	23%	19%	5%	9%	14%	13%
Managing work/school projects	27%	21%	12%	18%	12%	13%	13%
Staying connected with friends/family	9%	85%	39%	11%	37%	15%	32%
Keeping up-to-date on my favourite celebrities	9%	40%	45%	5%	20%	24%	55%
Making professional connections	8%	33%	16%	80%	9%	12%	23%
Communicating with friends and family	8%	84%	33%	9%	42%	17%	31%
Keeping up to date with news, sports, or politics	7%	56%	20%	8%	15%	25%	50%