Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015

This statistic gives information on the usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015. During the survey period, it was found that 83 percent of social media users accessed Pinterest to collect ideas for projects.

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 PinterestFacebookInstagramLinkedInSnapchatTumblrTwitter
Collecting ideas for projects 83% 24% 23% 11% 11% 35% 18%
Discovering new interests 75% 33% 30% 13% 14% 48% 26%
Pursuing your hobbies 73% 28% 27% 9% 14% 40% 21%
Seeking inspiration 72% 28% 34% 13% 12% 45% 22%
Planning for holidays or parties 70% 34% 19% 6% 12% 16% 15%
Learning more about something that interests you 69% 35% 25% 14% 14% 44% 26%
Expressing your creativity 67% 35% 47% 10% 32% 51% 25%
Planning daily meals 63% 19% 16% 4% 10% 16% 11%
Finding fitness tips 55% 31% 27% 6% 10% 29% 21%
Relaxing 48% 45% 36% 7% 29% 48% 27%
Finding/taking time for yourself 44% 39% 29% 8% 21% 42% 23%
Relieving stress 43% 38% 30% 7% 29% 45% 27%
Planning a vacation 36% 24% 16% 5% 10% 16% 13%
Shopping 32% 23% 19% 5% 9% 14% 13%
Managing work/school projects 27% 21% 12% 18% 12% 13% 13%
Staying connected with friends/family 9% 85% 39% 11% 37% 15% 32%
Keeping up-to-date on my favourite celebrities 9% 40% 45% 5% 20% 24% 55%
Making professional connections 8% 33% 16% 80% 9% 12% 23%
Communicating with friends and family 8% 84% 33% 9% 42% 17% 31%
Keeping up to date with news, sports, or politics 7% 56% 20% 8% 15% 25% 50%
Source information for logged in users only.
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