Australian National Rugby League (NRL) most valuable brands 2013

Most valuable club brands of the Australian National Rugby League (NRL) in 2013 (in million U.S. dollars)

Australian National Rugby League (NRL) most valuable brands 2013 The statistic depicts the brand value of the most valuable sports brands of the National Rugby League in 2013. According to the ranking the Penrith Panthers have a brand value of 46.2 million U.S. dollars in 2013.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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Most valuable club brands of the Australian National Rugby League (NRL) in 2013 (in million U.S. dollars)

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Brand value in million dollars
Penrith Panthers (NRL)46.2
Canterbury-Bankstown Bulldogs (NRL)34.5
Parramatta Eels (NRL)21.3
Brisbane Broncos (NRL)18.6
Canberra Raiders (NRL)16
Sydney Roosters (NRL)14.5
Brand value in million dollars
Penrith Panthers (NRL)46.2
Canterbury-Bankstown Bulldogs (NRL)34.5
Parramatta Eels (NRL)21.3
Brisbane Broncos (NRL)18.6
Canberra Raiders (NRL)16
Sydney Roosters (NRL)14.5
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The statistic depicts the brand value of the most valuable sports brands of the National Rugby League in 2013. According to the ranking the Penrith Panthers have a brand value of 46.2 million U.S. dollars in 2013.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
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Statistics on "Brand Value"
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