Have you ever tried to hide your online activities from certain people or organizations?

People and organizations U.S. internet users hide online activities 2013 This survey shows information on the people and organizations that internet users in the United States have taken steps to hide their online activities from. During a July 2013 survey, it was found that 28 percent of US internet users had taken steps to block advertisers from observing their online acntivities.
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Percentage of users
Hackers or criminals33%
Advertisers28%
People in their past19%
Certain friends19%
People who might criticize, harass, or target them17%
Family members or romantic partner14%
Employer, supervisor or coworkers11%
Companies or people who run the websites they visit6%
Companies or people that might want payment for downloaded files6%
The government5%
Law enforcement4%
Percentage of users
Hackers or criminals33%
Advertisers28%
People in their past19%
Certain friends19%
People who might criticize, harass, or target them17%
Family members or romantic partner14%
Employer, supervisor or coworkers11%
Companies or people who run the websites they visit6%
Companies or people that might want payment for downloaded files6%
The government5%
Law enforcement4%
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Description

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This survey shows information on the people and organizations that internet users in the United States have taken steps to hide their online activities from. During a July 2013 survey, it was found that 28 percent of US internet users had taken steps to block advertisers from observing their online acntivities.
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Release date
September 2013
Region
United States
Survey time period
July 11 to July 14, 2013
Number of respondents
792 respondents
Age group
18 years and older
Special properties
Internet users and smartphone owners
Method of interview
Telephone interview
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

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