Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Expected change in marketing spend worldwide 2017, by channel

Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel

by A. Guttmann, last edited Nov 7, 2018
Expected change in marketing spend worldwide 2017, by channel The graph shows the planned change in marketing spending according to marketing professionals worldwide as of September 2017, by channel. During the survey, 61 percent of responding marketing professionals said they would spend more on content creation in the following 12 months, while 11 percent said the same about spending on traditional advertising.
Show more

Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "B2B marketing "
  • Industry overview
The most important statistics
  • Marketing strategies
  • Marketing effectiveness
  • Content marketing
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.