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Expected change in marketing spend worldwide 2017, by channel

The graph shows the planned change in marketing spending according to marketing professionals worldwide as of September 2017, by channel. During the survey, 61 percent of responding marketing professionals said they would spend more on content creation in the following 12 months, while 11 percent said the same about spending on traditional advertising.

Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel

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Sources

Release date

November 2017

Region

Worldwide

Survey time period

September 2017

Number of respondents

165 respondents

Special properties

among communications and marketing leaders from 100 organisations within the financial services, technology and professional services sectors

Supplementary notes

The survey was fielded across Asia Pacific, Europe, Middle East and Africa, and the US.

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Statistics on "B2B marketing in the U.S."

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