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How does your organization use its media budget for the following channels?

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Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel The statistic shows how organisations in Asia used their media budgets for specific channels as of February 2016. During a survey, 33 percent of respondents stated that their e-mail spending was directed towards direct response advertising.
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Direct responseBrand advertisingBoth
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Direct responseBrand advertisingBoth
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Description Source More information
The statistic shows how organisations in Asia used their media budgets for specific channels as of February 2016. During a survey, 33 percent of respondents stated that their e-mail spending was directed towards direct response advertising.
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Release date
June 2016
Region
United States
Survey time period
July 2015 to February 2016
Number of respondents
265 marketers

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