Channels included in media budgets in the U.S. 2016

Which channels do you include when allocating the media budget?

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Sources

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Release date

June 2016

Region

United States

Survey time period

July 2015 to February 2016

Number of respondents

265 marketers

Supplementary notes

This question was phrased by the source as follows: "Which channels are included when allocating the media budget?"

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