In 2022, display search was the leading digital advertisigng format in Germany, attracting 45.7 percent of digital advertising spending. Paid-for search followed closely with 45.4 percent, whereas classifieds and directories accounted for 8.8 percent of the total.
Distribution of digital advertising spending in Germany in 2022, by format
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IAB Europe. (July 19, 2023). Distribution of digital advertising spending in Germany in 2022, by format [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/275519/digital-advertising-spending-format-germany/
IAB Europe. "Distribution of digital advertising spending in Germany in 2022, by format." Chart. July 19, 2023. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/275519/digital-advertising-spending-format-germany/
IAB Europe. (2023). Distribution of digital advertising spending in Germany in 2022, by format. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/275519/digital-advertising-spending-format-germany/
IAB Europe. "Distribution of Digital Advertising Spending in Germany in 2022, by Format." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/275519/digital-advertising-spending-format-germany/
IAB Europe, Distribution of digital advertising spending in Germany in 2022, by format Statista, https://www.statista.com/statistics/275519/digital-advertising-spending-format-germany/ (last visited May 04, 2024)
Distribution of digital advertising spending in Germany in 2022, by format [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/275519/digital-advertising-spending-format-germany/