Advertising and marketing media used by small businesses in the United Kingdom (UK) in 2011 and 2013

Marketing and advertising media used by small business in the UK 2011-2013 This statistic shows media usage for advertising by small businesses in the UK in 2011 and 2013. In 2013, 41.3 percent of respondents used Facebook. Facebook was used by the greatest share of small business respondents.
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20112013
Facebook35.1%41.3%
Email33.4%30.7%
Local newspapers/ magazines31.5%30.7%
Twitter18.2%22.3%
Online classified directories33.1%14%
Pay-per-click8%13%
Print classified directories32.1%11.3%
20112013
Facebook35.1%41.3%
Email33.4%30.7%
Local newspapers/ magazines31.5%30.7%
Twitter18.2%22.3%
Online classified directories33.1%14%
Pay-per-click8%13%
Print classified directories32.1%11.3%
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Description Source More information
This statistic shows media usage for advertising by small businesses in the UK in 2011 and 2013. In 2013, 41.3 percent of respondents used Facebook. Facebook was used by the greatest share of small business respondents.
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Release date
October 2013
Region
United Kingdom
Survey time period
June 2011 and September 2013
Number of respondents
n = 300
Special properties
small and medium sized businesses
Method of interview
Online survey
Supplementary notes
Age of respondents not given.

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