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Most valuable household media services in the U.S. in 2012, by age

Most valuable household media services of U.S. consumers in 2012, by generation

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Release date

March 2013


United States

Survey time period

November 8 to 21, 2012

Number of respondents

n = 2,129

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

Respondents were allowed to select up to three services.
Age groups:
Trailing Millennials: 14-23 years old
Leading Millennials: 24-29 years old
Generation X: 30-46 years old
Baby Boomers: 47-65 years old
Matures: 65+ years old.

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Statistics on "Children and media in the U.S."

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