- Media & Advertising›
- Media Usage›
Time spent with digital vs. traditional media in the U.S. 2011-2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Time spent with digital vs. traditional media in the U.S. 2011-2017
Time spent per day with digital versus traditional media in the United States from 2011 to 2017 (in minutes)
by Amy Watson,
last edited
Apr 25, 2018
This timeline shows data on time spent per day with digital and traditional (offline) media among adults in the United States from 2011 to 2016, as well as a forecast for 2017. The digital time is expected to increase from 214 minutes (3 hours and 34 minutes) in 2011 to 353 minutes (five hours and 53 minutes) in 2017.
Time spent per day with digital versus traditional media in the United States from 2011 to 2017 (in minutes)
| Digital | Traditional | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Digital | Traditional | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Amy Watson,
last edited
Apr 25, 2018
This timeline shows data on time spent per day with digital and traditional (offline) media among adults in the United States from 2011 to 2016, as well as a forecast for 2017. The digital time is expected to increase from 214 minutes (3 hours and 34 minutes) in 2011 to 353 minutes (five hours and 53 minutes) in 2017.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2017
- Region
- United States
- Survey time period
- 2011 to 2016
- Age group
- 18 years and older
- Supplementary notes
-
* Forecast.
Figures have been converted into minutes.
Figures for the period 2011 to 2016 come from earlier publications.
The source provides the following information about the data: "Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop."
Digital includes mobile (non-voice: radio, social networks, video and other), desktop/laptop (video, social networks, radio and other), and other connected devices. Traditional includes includes TV, radio, print (newspapers and magazines) and other; does not include digital.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2017
More information
- Region
- United States
- Survey time period
- 2011 to 2016
- Age group
- 18 years and older
- Supplementary notes
-
* Forecast.
Figures have been converted into minutes.
Figures for the period 2011 to 2016 come from earlier publications.
The source provides the following information about the data: "Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop."
Digital includes mobile (non-voice: radio, social networks, video and other), desktop/laptop (video, social networks, radio and other), and other connected devices. Traditional includes includes TV, radio, print (newspapers and magazines) and other; does not include digital.
Other statistics on the topic
Media Use
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Media use in the U.S.
- 160 page/s
- English
- pptx
- Detailed references
Everything On "Media use in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Media use in the U.S."
- Overview
The most important statistics
- Monthly reach of selected media activities in the United States as of October 2017Monthly reach of media activities in the United States 2017
- Weekly reach of selected media in the United States in 2nd quarter 2017, by ageWeekly media reach in the U.S. 2017, by age
- Daily time spent with media worldwide from 2011 to 2021 (in minutes)Time spent with media worldwide 2011-2021
- Growth of average time spent with major media per day in the United States from 2011 to 2017Growth of media use in the U.S. 2011-2017
- Time spent per day with digital versus traditional media in the United States from 2011 to 2017 (in minutes)Time spent with digital vs. traditional media in the U.S. 2011-2017
- Forecast of Digital Media users by segment in the United States from 2017 to 2023 (in million)Forecast of Digital Media users by segment in the United States 2017-2023
- Daily time 8- to 18-year-olds spent with media in the United States in 2016, by medium (in minutes)Time spent with various media among U.S. children 2016
- Median age of media users in the United States in fall 2017 and 2018, by mediumU.S. median age of media users 2017-2018, by medium
- Radio
The most important statistics
- Monthly online radio reach in the United States in 2018, by ageOnline radio reach in the U.S. 2018, by age
- Weekly radio reach in the United States in March 2017, by ageRadio reach in the U.S. 2017, by age
- Weekly radio reach in the United States in 2019, by age and genderRadio reach in the U.S. in 2019, by age and gender
- Weekly time spent listening to the radio in the United States as of March 2018, by age and gender (in minutes)Weekly time spent listening to the radio in the U.S. in 2018, by age and gender
- Change in the average number of radio listeners in selected cities in the United States in December 2018Radio average number of listeners change in selected U.S. cities 2018
- Change in the average number of radio listeners in the United States in December 2018, by formatRadio average number of listeners change in the U.S. 2018, by format
- Audience of various radio formats in the United States in 2018, by ageDistribution of U.S. radio formats audience in 2018, by age
- National Public Radio (NPR) average weekly broadcast audience in the United States from 2005 to 2018 (in millions) NPR's weekly audience in the U.S. 2005-2018
- TV
The most important statistics
- Number of TV households in the United States from season 2000-2001 to season 2018-2019 (in millions)Number of TV households in the U.S. 2000-2019
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2018-2019TV households in the largest local TV markets in the U.S. 2019
- Weekly TV reach in the United States as of March 2018, by age groupTV reach in the U.S. Q1 2018, by age
- Leading primetime networks in the United States in the 2017-2018 season, by number of viewers (in millions)U.S. networks: number of primetime viewers in 2018
- Leading cable news networks in the United States in July 2019, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers July 2019
- Share of consumers who own a streaming-enabled TV* in the United States in 2015 and 2017Streaming TV device ownership in the U.S. 2015-2017
- Household ownership of selected connected TV devices in the United States as of January 2017Ownership of TV technologies in the U.S. 2017
- Most viewed TV genres among households in the United States as of October 2017Preferred TV genres in the U.S. 2017
- Magazines
The most important statistics
- Reach of popular magazines in the United States in March 2019 (in millions)Magazines with largest audience in the U.S. 2019
- Average monthly reach of popular magazines in the United States in 2018 (in millions)Magazines with largest monthly audience in the U.S. in 2018
- Distribution of magazine media audiences in the United States from January 2015 to March 2019, by platformU.S. magazine audience 2015-2019 by platform
- Number of magazine readers in the United States from 2012 to 2018 (in millions)Number of magazine readers in the U.S. 2012-2018
- Number of unique online visitors to websites of select U.S. magazine brands in March 2019 (in millions)Magazines with largest online audience in the U.S. 2019
- Average unique monthly online visitors to websites of select U.S. magazine brands in 2018 (in millions)Magazines with largest monthly online audience in the U.S. in 2018
- Average monthly unique mobile visitors to websites of select U.S. magazines brands in 2018 (in millions)Magazines with largest monthly mobile audience in the U.S. in 2018
- Share of magazine brands audience in the United States in 2018, by platform (in thousands)Magazine brands audience distribution in the U.S. 2018, by platform
- Newspapers
The most important statistics
- Distribution of newspaper media audience in the United States in January 2017, by platformNewspaper readership in the U.S. 2017, by platform
- Distribution of monthly newspaper reach in the United States in 2016, by ageNewspaper reach in the U.S. 2016, by age
- Distribution of digital newspaper audience in the United States in 2016, by generationDigital newspaper readership in the U.S. 2016, by age
- Paid circulation of daily newspapers in the United States from 1985 to 2018 (in thousands)Paid circulation of daily newspapers in the U.S. 1985-2018
- Paid circulation of Sunday newspapers in the United States from 2000 to 2018 (in thousands)Paid circulation of Sunday newspapers in the U.S. 2000-2018
- Level of frequency with which adults get news from a local newspaper in the United States as of August 2017Reading frequency of local newspapers in the U.S. 2017
- Frequency of reading printed newspapers among consumers in the United States as of May 2017Frequency of reading print newspapers by U.S. consumers 2017
- Frequency of reading online newspapers among consumers in the United States as of May 2017Frequency of reading digital newspapers by U.S. consumers 2017
- Books
The most important statistics
- Average number of books read per year by consumers in the United States as of August 2018Average number of books read by U.S. consumers per year 2018
- Book consumption in the United States from 2011 to 2018, by formatBook consumption in the U.S. 2011-2018, by format
- Printed book readers in the United States in 2018, by age groupPrinted book readers in the U.S. 2018, by age group
- Audiobook listeners in the United States in 2018, by age groupAudiobook listeners in the U.S. 2018, by age group
- Share of adults who have read a book in the last 12 months in the United States as of January 2018, by formatPenetration of book consumption in the U.S. 2018, by format
- Share of adults who have read a book in any format in the last 12 months in the United States in 2018, by ageBook readers in the U.S. 2018, by age
- Number of hours spent reading per week by consumers in the United States as of April 2017Number of weekly hours spent reading by U.S. consumers in April 2017
- Preferred formats of books among consumers in the United States as of August 2018, by genderBook formats preferred by U.S. consumers 2018, by gender
- Internet
The most important statistics
- Percentage of households with internet use in the United States from 1997 to 2017U.S. households with internet use 1997-2017
- Share of adults in the United States who use the internet in 2019, by age groupU.S. internet usage penetration 2019, by age group
- Share of households in the United States accessing the internet in 2017, by regionInternet access and usage in the U.S. 2017, by region
- Internet usage frequency of adults in the United States as of January 2018Frequency of internet usage by U.S. adults 2018
- Time spent per day with digital media in the United States from 2011 to 2017 (in minutes)Time spent with digital media in the U.S. 2011-2017
- Time spent per day with media content via computer in the United States from 2012 to 2018, by type (in minutes)U.S. daily media usage time via desktop or laptop 2012-2018
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Percentage of U.S. population who currently use any social media from 2008 to 2019Share of U.S. population who use social media 2008-2019
- Gaming
The most important statistics
- Forecast of Video Games users by segment in the United States from 2017 to 2023 (in million)Forecast of Video Games users by segment in the United States 2017-2023
- Digital games user penetration rate in the United States from 2017 to 2023Digital Market Outlook: digital games user penetration in the U.S. 2017-2023
- Distribution of computer and video gamers in the United States from 2006 to 2019, by genderU.S. computer and video gamers from 2006-2019, by gender
- Number of mobile gamers in the United States and Canada from 2014 to 2017, by device (in millions)Number of mobile gamers in North America 2014-2017, by device
- Age breakdown of video game players in the United States in 2019Age of U.S. video game players in 2019
- Distribution of time spent gaming in the United States from 2017 to 2018, by platformDistribution of time spent gaming in the U.S. 2017-2018, by platform
- Monthly time spent per capita with a game console in the United States from 2nd quarter 2014 to 2nd quarter 2017 (in minutes)Time spent with a game console in the U.S. 2014-2017
- All-time best-selling console games based on global unit sales as of February 2019 (in million units)All-time best selling console games worldwide 2019, based on unit sales
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Usage of selected media in Sweden 2014-2016
- Usage of selected media in Sweden 2016, by age group
- Time spent with media among U.S. moms 2016
- Time spent with media among U.S. children 2016
- Free media content and media service usage in Italy 2014
- Share of children playing MMOGs on digital media in China 2015, by age
- Survey on the most popular media activities in Germany 2014
- Share of children who make friends online in China 2015, by age group
- Share of children watching video clips on digital media in China 2015, by age
- Share of children in online game alliances in China 2015, by age group
- Share of children listening to music on digital media in China 2015, by age group
- Chinese preschoolers' average digital media usage time on weekends 2017
- Activities of children aged 13-14 who have access to digital media in China 2015
- Activities of children aged 9-10 who have access to digital media in China 2015
- Share of average time spent per day with digital media in China 2011-2016
- Media effective in providing general information about vehicles 2014
- Chinese preschoolers' average digital media usage time on weekdays 2017
- Smartphone penetration for mobile phone owners UK 2015, by age group
- Purpose of reading business media for decision-makers in Belgium 2017
- Postcard sending occasions in Germany 2014
Studies
- Media usage among teenagers in Germany
- Media usage in Switzerland
- Media usage in Finland
- Media usage in Sweden
- Media usage in Norway
- Media usage in Denmark
- Media usage in the United Kingdom (UK)
- Media usage in Belgium
- Online media & entertainment usage in the United Kingdom (UK)
- Media usage in the Netherlands
- Media usage of children in Germany
- Social media usage in South Korea
- Media usage in Germany
- Media usage in Europe
- Media usage in Spain
Statistics on "Media use in the U.S."
- Monthly reach of selected media activities in the United States as of October 2017
- Weekly reach of selected media in the United States in 2nd quarter 2017, by age
- Daily time spent with media worldwide from 2011 to 2021 (in minutes)
- Growth of average time spent with major media per day in the United States from 2011 to 2017
- Time spent per day with digital versus traditional media in the United States from 2011 to 2017 (in minutes)
- Forecast of Digital Media users by segment in the United States from 2017 to 2023 (in million)
- Daily time 8- to 18-year-olds spent with media in the United States in 2016, by medium (in minutes)
- Median age of media users in the United States in fall 2017 and 2018, by medium
- Monthly online radio reach in the United States in 2018, by age
- Weekly radio reach in the United States in March 2017, by age
- Weekly radio reach in the United States in 2019, by age and gender
- Weekly time spent listening to the radio in the United States as of March 2018, by age and gender (in minutes)
- Change in the average number of radio listeners in selected cities in the United States in December 2018
- Change in the average number of radio listeners in the United States in December 2018, by format
- Audience of various radio formats in the United States in 2018, by age
- National Public Radio (NPR) average weekly broadcast audience in the United States from 2005 to 2018 (in millions)
- Average quarter hour (AQH) share for news/talk radio in the United States from February 2011 to February 2018
- Average quarter hour (AQH) share for pop contemporary radio in the United States from January 2014 to January 2018
- Number of TV households in the United States from season 2000-2001 to season 2018-2019 (in millions)
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2018-2019
- Weekly TV reach in the United States as of March 2018, by age group
- Leading primetime networks in the United States in the 2017-2018 season, by number of viewers (in millions)
- Leading cable news networks in the United States in July 2019, by number of primetime viewers (in 1,000s)
- Share of consumers who own a streaming-enabled TV* in the United States in 2015 and 2017
- Household ownership of selected connected TV devices in the United States as of January 2017
- Most viewed TV genres among households in the United States as of October 2017
- Most viewed TV shows in the United States in the 2018/19 season (viewers in millions)
- Favorite TV shows of all time among Millennials in the United States as of April 2018
- Reach of popular magazines in the United States in March 2019 (in millions)
- Average monthly reach of popular magazines in the United States in 2018 (in millions)
- Distribution of magazine media audiences in the United States from January 2015 to March 2019, by platform
- Number of magazine readers in the United States from 2012 to 2018 (in millions)
- Number of unique online visitors to websites of select U.S. magazine brands in March 2019 (in millions)
- Average unique monthly online visitors to websites of select U.S. magazine brands in 2018 (in millions)
- Average monthly unique mobile visitors to websites of select U.S. magazines brands in 2018 (in millions)
- Share of magazine brands audience in the United States in 2018, by platform (in thousands)
- Distribution of newspaper media audience in the United States in January 2017, by platform
- Distribution of monthly newspaper reach in the United States in 2016, by age
- Distribution of digital newspaper audience in the United States in 2016, by generation
- Paid circulation of daily newspapers in the United States from 1985 to 2018 (in thousands)
- Paid circulation of Sunday newspapers in the United States from 2000 to 2018 (in thousands)
- Level of frequency with which adults get news from a local newspaper in the United States as of August 2017
- Frequency of reading printed newspapers among consumers in the United States as of May 2017
- Frequency of reading online newspapers among consumers in the United States as of May 2017
- Average number of books read per year by consumers in the United States as of August 2018
- Book consumption in the United States from 2011 to 2018, by format
- Printed book readers in the United States in 2018, by age group
- Audiobook listeners in the United States in 2018, by age group
- Share of adults who have read a book in the last 12 months in the United States as of January 2018, by format
- Share of adults who have read a book in any format in the last 12 months in the United States in 2018, by age
- Number of hours spent reading per week by consumers in the United States as of April 2017
- Preferred formats of books among consumers in the United States as of August 2018, by gender
- Frequency of reading e-books among consumers in the United States as of May 2017
- Percentage of households with internet use in the United States from 1997 to 2017
- Share of adults in the United States who use the internet in 2019, by age group
- Share of households in the United States accessing the internet in 2017, by region
- Internet usage frequency of adults in the United States as of January 2018
- Time spent per day with digital media in the United States from 2011 to 2017 (in minutes)
- Time spent per day with media content via computer in the United States from 2012 to 2018, by type (in minutes)
- Number of social network users in the United States from 2017 to 2023 (in millions)
- Percentage of U.S. population who currently use any social media from 2008 to 2019
- Forecast of Video Games users by segment in the United States from 2017 to 2023 (in million)
- Digital games user penetration rate in the United States from 2017 to 2023
- Distribution of computer and video gamers in the United States from 2006 to 2019, by gender
- Number of mobile gamers in the United States and Canada from 2014 to 2017, by device (in millions)
- Age breakdown of video game players in the United States in 2019
- Distribution of time spent gaming in the United States from 2017 to 2018, by platform
- Monthly time spent per capita with a game console in the United States from 2nd quarter 2014 to 2nd quarter 2017 (in minutes)
- All-time best-selling console games based on global unit sales as of February 2019 (in million units)
- Consumer spending on video game content in the United Sates from 2010 to 2018 (in billion U.S. dollars)
- Market reach of the most popular Android gaming apps in the United States in 2nd quarter 2018
- Most played games on Steam in 2018, by hourly average number of players (in 1,000s)
- Which of the following media do you use at least once a week?
- Which of the following media do you use at least once a week?
- Weekly time spent using selected media among mothers in the United States in 3rd quarter 2016 (in minutes)
- Weekly time spent using selected media among children in the United States in 4th quarter 2016 (in minutes)
- Which of the following content or services have you personally used for free in the past month?
- Share of children aged between three and 14 years in China playing MMOGs on digital media as of September 2015, by age group*
- Which of the following media activities do you like to do the most?
- Share of children who make friends online as of September 2015, by age group
- Share of children aged between three and 14 years in China watching video clips on digital media as of September 2015, by age group
- Share of children who joined online game alliances as of September 2015, by age group
- Share of children aged between three and 14 years in China listening to music on digital media as of September 2015, by age group
- Young children's average daily digital media screen time on weekends in China as of June 2017, by media type (in minutes)
- Popular activities on digital media for children aged between 13 and 14 years in China as of September 2015
- Popular activities on digital media for children aged between nine and ten years in China as of September 2015
- Share of average time spent per day with digital media in China from 2011 to 2016
- Media considered good for general information about vehicles in Canada as of October 2014
- Young children's average digital media screen time on a weekday in China as of June 2017, by media type (in minutes)
- Smartphone penetration for mobile phone owners in the United Kingdom (UK) in 2015, by age group
- Purpose of reading business media for decision-makers in Belgium in 2017*
- Thinking of each of the following situations, have you used a postcard to inform people?*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.