U.S. Facebook users 2023, by age and gender

As of August 2023, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 23.6 percent of the social network's user base, with 12 percent of those users being women. Overall, 9.6 percent of users aged 35 to 44 years were women, and 8.8 percent were men.

How many people use Facebook in the United States?

Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2022, there were over 280 million Facebook users in the U.S. By 2027, it is estimated that around 254 million people in the U.S. will be signed up for the platform.

How do users in the United States view the platform?

Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.