Lowest ranking multichannel retailers UK 2020

This statistic shows the lowest rated multichannel retailers in the United Kingdom in 2020. At the bottom of the list of low-performers in multichannel retail was luxury leather goods company Smythson with a score of 44 out of 100. Home care and personal products retailer Crabtree & Evelyn closed the list with a score of 36. The UK's highest performing multichannel was revealed to score a firm 87 out of 100.
Multichannel retail allows customers to make purchases via online and mobile channels, as well as offering click-and-collect delivery options besides traditional brick-and-mortar sales.

Lowest ranking multichannel retailers in the United Kingdom (UK) in 2020*

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Release date

February 2020


United Kingdom

Survey time period

December 14, 2019 to January 12, 2020

Number of respondents

200 respondents

Special properties

Multichannel retailers

Supplementary notes

* The source adds the following information: "The Ampersand Retail Matrix represents our view of the core tenets of multichannel retailers. These tenets cross the boundaries of digital and physical customer experiences, including site UX, delivery, returns, payment etc. Retailers were scored against 28 criteria, with a weighted formula out of 36.325 points, with the final score to be out of 100 (=100/36.325*SCORE)."

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Statistics on "E-commerce in the United Kingdom (UK)"

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