Cross-channel purchasing in the United Kingdom (UK) 2017

This statistic shows the results of a survey released in 2017 in which respondents were asked about how frequently they participated in cross-channel purchasing. In total, the highest share of respondents make purchases online after seeing the product at a retail store, with 91 percent of those surveyed saying they participate in that practice.

Frequency of cross-channel purchasing methods in the United Kingdom (UK) in 2017

RegularlyOn occasion
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Source

Release date

October 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

1,515 respondents

Age group

16-65 years

Special properties

Participants are all multi-channel shoppers who own a smartphone and go online daily.

Method of interview

Online survey

Supplementary notes

The source does not specify the exact date of the survey.

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Statistics on "Multichannel retail in the United Kingdom (UK)"

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