Share of retailers utilizing online marketplaces in the UK 2017-2018

This statistic presents the share of UK e-retailers who utilize multichannel options such as Amazon and eBay and Google Shopping in 2017 and 2018. In 2018, the share of retailers in the United Kingdom (UK) who utilized online marketplaces like Amazon and eBay was 36 percent, marking a notable decrease on the previous year. Similarly, the share of UK e-retailers utilizing Google Shopping went down by 3 percentage points in 2018, going from 31 percent to 28 percent in 2018.

Share of e-retailers utilizing online marketplaces in the United Kingdom (UK) from 2017 to 2018

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Release date

December 2018


United Kingdom

Survey time period

2017 to 2018

Number of respondents


Special properties

UK e-retailers

Supplementary notes

* The source indicates that 250 retailers considered in this study were selected from the IRUK 500 2018 report.

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Statistics on "Multichannel retail in the United Kingdom (UK)"

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