Share of retailers utilizing online marketplaces in the UK 2017-2018
This statistic presents the share of UK e-retailers who utilize multichannel options such as Amazon and eBay and Google Shopping in 2017 and 2018. In 2018, the share of retailers in the United Kingdom (UK) who utilized online marketplaces like Amazon and eBay was 36 percent, marking a notable decrease on the previous year. Similarly, the share of UK e-retailers utilizing Google Shopping went down by 3 percentage points in 2018, going from 31 percent to 28 percent in 2018.