Try before you buy: retail items shoppers would order using the service UK 2018-2019

This chart presents the share of retail items UK online shoppers would consider ordering using try-before-you-buy service in 2018 and 2019. According to the results of annual survey on online shoppers in the UK, in 2019, more shoppers said they'd consider buying clothing items/accessories using "try before you buy" purchase option, which is increasingly offered by multichannel retailers. On the other hand, while 39 percent of shoppers would opt for buying computers and related electronics in 2018, this share fell to 37 percent in 2019.

Retail items consumers would order online using 'try before you buy' services in the United Kingdom (UK) in 2018 and 2019

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Release date

October 2019


United Kingdom

Number of respondents


Special properties

UK online shoppers

Method of interview

Online survey

Supplementary notes

* This response is included in the 2019 report but did not appear in the 2018 report also published by the source.
** 2018 survey consisted of a sample of1,503 shoppers, conducted between April 27 to May 6, 2018. The source also adds the following information: "This research is representative of shoppers that bought and returned an item online in the UK."
No date of release was provided by the source. Therefore, date of access is used here.

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Statistics on "Multichannel retail in the United Kingdom (UK)"

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