About This Statistic
This timeline show data on global marketing services spending in 2015 as well as a forecast thereof for 2016 and 2017. The source projected the spending would amount to 457.4 billion U.S. dollars in 2017. North America is expected to account for some 35 percent of the amount, generating 159.4 billion U.S. dollars in marketing services spending. Direct marketing makes approximately two third of the spending, whereas the remaining amount is split among sponsorship, data investment management an public relations.