Regular "shop now" usage via social in the U.S. 2019, by age group

"Shop now" options on social media have become increasingly popular among online consumers in the United States. In 2019, more than a quarter of U.S. online consumers aged 25 to 34 had regularly made purchases via "shop now" options on Facebook. Instagram is also a popular platform as users are directed towards purchases in the middle of their regular social feed. Over 20 percent of respondents stated that they regularly used direct shopping links on Instagram.

Share of online consumers in the United States who regularly use "shop now" options on select social media in 2019, by age group

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Sources

Release date

November 2019

Region

United States

Survey time period

2019

Number of respondents

7,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide information regarding the exact date of survey.

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