North American consumer satisfactions with online shopping privacy 2013

How comfortable are you with each of the following privacy aspects of your online shopping?

by Statista Research Department, last edited Feb 1, 2014
North American consumer satisfactions with online shopping privacy 2013 This statistic presents the online shopping privacy satisfaction of North American shoppers. During a November 2013 survey, it was found that 28.5 percent of respondents were not at all comfortable with sharing personal information while making a purchase online. More than half of respondents were not at all comfortable to share their social media profile with a retailer.
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How comfortable are you with each of the following privacy aspects of your online shopping?

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Not very comfortableNot at all comfortable
Sharing personal information while making purchase online25.7%28.5%
Receiving text message with offer that matches what looking for and/or past purchases18.2%36.9%
Sharing personal information while making purchase in-store26.2%39.8%
Websites tracking behavior18.4%57.1%
Sharing social media profile information with retailer19.3%54.9%
Not very comfortableNot at all comfortable
Sharing personal information while making purchase online25.7%28.5%
Receiving text message with offer that matches what looking for and/or past purchases18.2%36.9%
Sharing personal information while making purchase in-store26.2%39.8%
Websites tracking behavior18.4%57.1%
Sharing social media profile information with retailer19.3%54.9%
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by Statista Research Department, last edited Feb 1, 2014
This statistic presents the online shopping privacy satisfaction of North American shoppers. During a November 2013 survey, it was found that 28.5 percent of respondents were not at all comfortable with sharing personal information while making a purchase online. More than half of respondents were not at all comfortable to share their social media profile with a retailer.
Show more
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