North American consumer satisfactions with online shopping privacy 2013

This statistic presents the online shopping privacy satisfaction of North American shoppers. During a November 2013 survey, it was found that 28.5 percent of respondents were not at all comfortable with sharing personal information while making a purchase online. More than half of respondents were not at all comfortable to share their social media profile with a retailer.

How comfortable are you with each of the following privacy aspects of your online shopping?

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Source

Release date

February 2014

Region

North America

Survey time period

November 2013

Number of respondents

total survey n = 1,371 North American shoppers, 462 North American in-store associates and managers

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the age of respondens.

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