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Digital shopper penetration in the United States from 2016 to 2021

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United States: digital shopper penetration 2016-2021 This statistic gives information on the digital shopper penetration in the United States from 2016 to 2021. In 2016, 90.8 percent of internet users in the United States had browsed, research or compared products online. In 2020, this figure is expected to grow to 92.5 percent.
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Share of internet users
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Share of internet users
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Description Source More information
This statistic gives information on the digital shopper penetration in the United States from 2016 to 2021. In 2016, 90.8 percent of internet users in the United States had browsed, research or compared products online. In 2020, this figure is expected to grow to 92.5 percent.
Show more
Release date
September 2017
Region
United States
Survey time period
2016 to 2017
Age group
14 years and older
Supplementary notes
* Forecast
Internet users who have browsed, researched or compared products digitally via any device during the calendar year but have not necessarily bought digitally.

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