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United States: digital shopper penetration 2016-2021

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Digital shopper penetration in the United States from 2016 to 2021

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About This Statistic

This statistic gives information on the digital shopper penetration in the United States from 2016 to 2021. In 2016, 90.8 percent of internet users in the United States had browsed, research or compared products online. In 2020, this figure is expected to grow to 92.5 percent.

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Statistics on "Online shopping behavior in the United States"

Overview

The most important statistics

U.S. customer satisfaction with online retail from 2000 to 2016 (index score)ACSI - U.S. customer satisfaction with online retail as of 2016
Web-influenced retail sales in the United States from 2014 to 2020, by segment (in billion U.S. dollars)U.S. web-influenced retail sales 2014-2020, by segment
Average value of online shopping orders in the United States as of 1st quarter 2017, by device (in U.S. dollars)U.S. average online shopping order value 2017, by device
Conversion rate of online shoppers in the United States as of 1st quarter 2017U.S. online shopper conversion rate 2016-2017
Conversion rate of online shoppers in the United States as of 1st quarter 2017, by deviceU.S. online shopper conversion rate 2017, by device
Distribution of time spent on retail sites vs. dollars spent in the United States as of 1st quarter 2017, by platformU.S. online retail user engagement and expenditure 2017, by platform
Share of digitally influenced in-store retail sales in the United States in 2016, by categoryU.S. share of digitally influenced in-store retail sales 2016, by category

Behavior and attitudes

The most important statistics

Online shopping frequency of internet users in the United States as of March 2017U.S. online shopping frequency 2014-2017
How often do you shop online?U.S. online shopping frequency 2017
Online shopping frequency of online shoppers in the United States as of April 2017, by genderU.S. online shopping frequency 2017, by gender
Online shopping frequency of online shoppers in the United States as of April 2017, by product lineU.S. online shopping frequency 2017, by product line
Which of these products do you buy online?U.S. online shopping products 2017, by category
Which of the following products do you buy online the most?U.S. leading online retail products categories 2017
In which cases do you prefer to buy products online?U.S. online shopping preference reasons 2017
Whose recommendations are you most likely to trust when you have to choose between different products?Most trusted product recommendations among U.S. online shoppers 2017

Mobile

The most important statistics

M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 1st quarter 2017Share of U.S. mobile e-commerce spending 2010-2017
Average value of mobile shopping orders in the United States as of 2nd quarter 2016, by channel (in U.S. dollars)U.S. mobile shopping order value 2016, by channel
Reasons for consumers in the United States to not use their mobile device for shopping as of August 2016, by deviceFactors preventing purchases on mobile devices in the U.S. 2016
How much of your online shopping do you do on a cell phone rather than on a computer?Degree of mobile vs desktop shopping preference in the U.S. 2017
Using your mobile phone, have you done any of the following in the past 12 months?Mobile payment activities carried out by U.S. users 2015
Monthly mobile activities of online shoppers in the United States as of February 2016Mobile activities of U.S. online shoppers 2016
Market reach of the most popular Apple iOS retail apps in the United States as of June 2017Leading iOS shopping app reach in the United States 2017
Market reach of the most popular Android retail apps in the United States as of June 2017Leading Android shopping app reach in the United States 2017

Path to purchase

The most important statistics

When looking for a new product, how frequently do you read online reviews before purchasing the product?U.S. online review usage frequency prior to new product purchase 2017
When looking for a new product, how important are the online reviews before deciding to purchase the product?U.S. online review importance prior to new product purchase 2017
Which types of products or brands have you read online reviews about before purchasing the product?U.S. online review usage prior to new product purchase 2017, by product
Which of the following sources have you used to read online reviews within the last six months about products and service providers?Leading types of online review sources in the U.S. 2017
Have you ever purchased something from the following online shops?Most popular online shops in the United States 2017, by reach
Most popular online shops according to online shoppers in the United States 2017, by shopping frequencyMost popular online shops in the United States 2017, by shopping frequency
Share of internet users who have ever purchased products online as of November 2016, by categoryMost popular online shopping categories worldwide 2016
Frequency with which internet users in the United States intend to purchase select products or services digitally as of June 2016, by categoryU.S. digital product/service purchase frequency 2016, by category

Order delivery

The most important statistics

How far do shipping costs influence your purchase decision when shopping online?Influence of shipping costs on purchase decisions among U.S. online shoppers 2017
Which parcel service usually delivers the items you purchase online?Most used shipping service provider among U.S. online shoppers 2017
Which of these services offered by shipping providers have you already used?Use of services offered by shipping providers among U.S. online shoppers 2017
If the shipping was free of charge, when would you expect the delivery of your order?Expected order delivery with free shipping among U.S. online shoppers 2017
How important is it for you to get your online purchases delivered to you within 2-3 working days?Importance of U.S. online purchase delivery within 2-3 working days 2017
Would you use the option to have your order delivered by a robot?Acceptance of order delivery via robot among U.S. online shoppers 2017
Would you use the option to have your order delivered by a drone?Acceptance of order delivery via drone among U.S. online shoppers 2017
What percentage of items you order online do you return?Percentage of returned online orders according to U.S. online shoppers 2017, by type

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