Most popular business uses of social media according to U.S. financial professionals in 2010 and 2014

Most popular uses of social media for business purposes 2014 This statistic presents the most popular business uses of social media according to U.S. financial professionals in 2010 and 2014. During the 2014 survey, it was found that reading expert commentary or insights was one of the most important business uses for social media according to 28 percent of respondents.
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20102014
Reading expert commentary/insights22%28%
Researching people (e.g. prospects, contacts, current clients)19%16%
Monitoring industry/market news12%16%
Sharing news/content relevant to my clients8%9%
Business promotion/brand building9%7%
Posting commentary5%5%
Sharing best practises with peer/colleagues4%4%
Maintain a personal blog6%2%
Customer feedback/engagement2%2%
Competitive intelligence1%2%
Other1%1%
No business use11%9%
20102014
Reading expert commentary/insights22%28%
Researching people (e.g. prospects, contacts, current clients)19%16%
Monitoring industry/market news12%16%
Sharing news/content relevant to my clients8%9%
Business promotion/brand building9%7%
Posting commentary5%5%
Sharing best practises with peer/colleagues4%4%
Maintain a personal blog6%2%
Customer feedback/engagement2%2%
Competitive intelligence1%2%
Other1%1%
No business use11%9%
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This statistic presents the most popular business uses of social media according to U.S. financial professionals in 2010 and 2014. During the 2014 survey, it was found that reading expert commentary or insights was one of the most important business uses for social media according to 28 percent of respondents.
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Release date
May 2014
Region
United States
Survey time period
2010 and 2014
Number of respondents
2010 n = 303; 2014 n = 309
Special properties
Financial professionals
Supplementary notes
Top 3 uses.
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