The timeline presents the average online display cost-per-mille in the United States from 2005 to 2016. According to the source, in 2016, the average CPM among Google AdWords advertisers amounted to 24.74 U.S. dollars, up from 12.07 U.S. dollars in the previous year.
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Online display CPM in the U.S. 2005-2016
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Average online display cost-per-mille in the United States from 2005 to 2016 (in U.S. dollars)
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The timeline presents the average online display cost-per-mille in the United States from 2005 to 2016. According to the source, in 2016, the average CPM among Google AdWords advertisers amounted to 24.74 U.S. dollars, up from 12.07 U.S. dollars in the previous year.
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Description
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More information
The timeline presents the average online display cost-per-mille in the United States from 2005 to 2016. According to the source, in 2016, the average CPM among Google AdWords advertisers amounted to 24.74 U.S. dollars, up from 12.07 U.S. dollars in the previous year.
Show more- Show sources information
- Show publisher information
- Release date
- February 2017
- Region
- United States
- Survey time period
- 2005 to 2016
- Number of respondents
- 50 respondents
- Special properties
- based on responses from 50 advertsiers on Google AdWords network, broader industry metrics may vary
More information
- Region
- United States
- Survey time period
- 2005 to 2016
- Number of respondents
- 50 respondents
- Special properties
- based on responses from 50 advertsiers on Google AdWords network, broader industry metrics may vary
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Statistics on "Digital advertising formats in the U.S."
- Overview
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- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
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- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
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- Distribution of digital video ad views in the United States in 4th d quarter 2017, by advertiser categoryDigital video ad view distribution in the U.S. 2017, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
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The most important statistics
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Digital advertising formats in the U.S.
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online ad spend in Australia 2015-2016, by type
- Display advertising average display time in the United Kingdom (UK) 2010-2014
- Display advertising interaction time in the United Kingdom (UK) 2010-2014
- Digital display advertising year-on-year growth in Germany 2008-2015
- Canada: internet display advertising revenue 2005-2016
- Display advertising expansion rate in the United Kingdom (UK) 2010-2014
- Display advertising click-through rate (CTR) in the UK 2010-2014, by media type
- Display advertising interaction rate in the United Kingdom (UK) 2010-2014
- Display advertising video midpoint rate in the United Kingdom (UK) 2010-2014
- Display advertising revenue allocation in the Netherlands 2013-2017, by format
- Display advertising revenue allocation in the Netherlands Q1 2013-Q3 2015, by medium
- Display advertising average expansion time in the United Kingdom (UK) 2010-2014
- Internet display ad spend in the Asia-Pacific region 2015-2020
- Display advertising click-through rate (CTR) in the United Kingdom (UK) 2010-2014
- Digital display advertising year-on-year growth in France 2009-2015
- Abercrombie & Fitch Co.'s advertising spend worldwide from 2015 to 2017
- Italy: internet users using adblocks 2016, by device
- Attitudes to websites using user data for personalized advertisements in the EU 2015
- Cost of TV and video ads in the U.S. 2012-2014, by type
- Survey: ethically questionable commercial activities in the United Kingdom (UK) 2014
Studies
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Advertising in Italy
- Digital advertising in the United Kingdom (UK)
- Programmatic advertising
- Advertising in the Netherlands
- BRICS advertising
- Digital advertising in Canada
- IAB Report on 2017 Digital Advertising Spend
- Internet Advertising Revenue Report 2017
- Banner advertising in the United Kingdom
- Forward Markets 2013–2018: Moving Direct Display Ad Sales onto the RTB Platform
- Advertising industry in Spain
- Europe AdEx Benchmark 2016
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Statistics on the topic
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