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Online display CPM in the U.S. 2005-2016

Published by A. Guttmann, May 15, 2018
The timeline presents the average online display cost-per-mille in the United States from 2005 to 2016. According to the source, in 2016, the average CPM among Google AdWords advertisers amounted to 24.74 U.S. dollars, up from 12.07 U.S. dollars in the previous year.

Average online display cost-per-mille in the United States from 2005 to 2016 (in U.S. dollars)

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Release date

February 2017

Region

United States

Survey time period

2005 to 2016

Number of respondents

50 respondents

Special properties

based on responses from 50 advertsiers on Google AdWords network, broader industry metrics may vary

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