In the first half of 2022, the global viewability rate of mobile web display ads stood at 66.9 percent, meaning almost 67 percent of display ads displayed on the mobile web were in view in the measured period. Between the second half of 2020 and the first half of 2022, the share grew by 3.6 percentage points.
Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022
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TotalMedios. (September 16, 2022). Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/373967/mobile-display-ad-viewability/
TotalMedios. "Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022." Chart. September 16, 2022. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/373967/mobile-display-ad-viewability/
TotalMedios. (2022). Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022. Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/373967/mobile-display-ad-viewability/
TotalMedios. "Mobile Web Display Advertising Viewability Rates Worldwide from 2nd Half 2019 to 1st Half 2022." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/373967/mobile-display-ad-viewability/
TotalMedios, Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 Statista, https://www.statista.com/statistics/373967/mobile-display-ad-viewability/ (last visited December 02, 2024)
Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/373967/mobile-display-ad-viewability/