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U.S. consumers' main drivers for buying avocados 2019

The statistic shows the results of an annual survey conducted by the Hass Avocado Board from May 8 to May 22, 2019. Grocery shoppers were asked about their main drivers for purchasing avocados. Some 74 percent of U.S. grocery shoppers reported that they believe that avocados are healthy.

Consumers' main drivers for buying avocados in the United States in 2019

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Release date

September 2019


United States

Survey time period

May 8 – May 22, 2019

Number of respondents

2,400 respondents

Age group

18 years and older

Special properties

grocery shoppers (must be aware of avocados)

Method of interview

Online panel

Supplementary notes

The original question ran as follows: "Below is a list why you personally might or might not buy avocados. For each item, please select whether it is a reason that you would buy avocados."
Multiple answers were possible.

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Statistics on "Avocado industry"

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