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Importance of nutritional attributes when purchasing avocados 2019

The statistic depicts the results of an annual survey conducted by the Hass Avocado Board from May 8t o May 22, 2019. American grocery shoppers were asked about the importance of specific nutritional attributes when purchasing avocados. Some 73 percent of U.S. grocery shoppers rated the presence of good fats in avocados as one important nutritional attribute when buying avocados.

Consumers' most important nutritional attributes when purchasing avocados in the United States in 2019

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Release date

September 2019


United States

Survey time period

May 8 – May 22, 2019

Number of respondents

2,400 respondents

Age group

18 years and older

Special properties

grocery shoppers (must be aware of avocados)

Method of interview

Online survey

Supplementary notes

The original question ran as follows: "How important to you are each of the following nutritional benefits when deciding whether or not to buy avocados?."
Displayed are top 3-box scores: 8, 9 or 10 on an eleven point scale.

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Statistics on "Avocado industry"

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