U.S. consumers' comparison of healthfulness: avocados versus blueberries 2017

The statistic illustrates the results of an annual survey conducted by the Hass Avocado Board from April 21 to May 8, 2017. American grocery shoppers were asked how healthful they consider avocados in comparison to blueberries. Some 13 percent of U.S. grocery shoppers reported that they consider avocados to be less healthy than blueberries.

Consumers' consideration of healthfulness of avocados compared to blueberries in the United States in 2017

Characteristic	Share of respondents
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Release date

June 2017

More information

Region

United States

Survey time period

April 21 to May 8, 2017

Number of respondents

2,417 respondents

Age group

25 years and older

Special properties

grocery shoppers

Method of interview

Online survey

Supplementary notes

The original question ran as follows: "Thinking about the other fruits that you consume and the benefits they provide, do you feel that avocados are more healthy, equally healthy, or less healthy than these fruits?"
* Top 2-box scores: 4 or 5 (more healthy) on a 5-point scale.
** Bottom 2-box: 1 or 2 (less healthy) on a 5-point scale.

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