The statistic shows the consumer packaged goods (CPG) spending of U.S. citizens considered as Baby Boomers (50-68 years) and Seniors (69-89 years) in 2014, and gives projections for 2016, 2018, and 2020. In 2016, Baby Boomers and Seniors in the United States are projected to spend 214.7 billion U.S. dollars on CPG.
Total U.S. CPG industry sales were expected to exceed 750 billion U.S. dollars in 2015.
- Consumer Goods & FMCG›
- Food & Nutrition›
CPG spending of U.S. Boomers and Seniors 2014-2020
Consumer packaged goods (CPG) spending of U.S. Boomers and Seniors from 2014 to 2020 (in billion U.S. dollars)*
The statistic shows the consumer packaged goods (CPG) spending of U.S. citizens considered as Baby Boomers (50-68 years) and Seniors (69-89 years) in 2014, and gives projections for 2016, 2018, and 2020. In 2016, Baby Boomers and Seniors in the United States are projected to spend 214.7 billion U.S. dollars on CPG.
Total U.S. CPG industry sales were expected to exceed 750 billion U.S. dollars in 2015.
Loading statistic...
| Spending in billion U.S. dollars | |
|---|---|
| 2014 | 207.2 |
| 2016** | 214.7 |
| 2018** | 222.5 |
| 2020** | 230.6 |
| Spending in billion U.S. dollars | |
|---|---|
| 2014 | 207.2 |
| 2016** | 214.7 |
| 2018** | 222.5 |
| 2020** | 230.6 |
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The statistic shows the consumer packaged goods (CPG) spending of U.S. citizens considered as Baby Boomers (50-68 years) and Seniors (69-89 years) in 2014, and gives projections for 2016, 2018, and 2020. In 2016, Baby Boomers and Seniors in the United States are projected to spend 214.7 billion U.S. dollars on CPG.
Total U.S. CPG industry sales were expected to exceed 750 billion U.S. dollars in 2015.
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- Show publisher information
- Release date
- June 2014
- Region
- United States
- Survey time period
- 2014
- Supplementary notes
-
IRI Consumer Network for the 52 weeks ended February 9, 2014.
* Cohort definitions: Younger Boomers are born between 1956 and 1964 (50 to 58 years); Older Boomers are born between 1946 and 1955 (59 to 68 years); Seniors are born between 1925 and 1945 (69 to 89 years).
** Projection.
More information
- Region
- United States
- Survey time period
- 2014
- Supplementary notes
-
IRI Consumer Network for the 52 weeks ended February 9, 2014.
* Cohort definitions: Younger Boomers are born between 1956 and 1964 (50 to 58 years); Older Boomers are born between 1946 and 1955 (59 to 68 years); Seniors are born between 1925 and 1945 (69 to 89 years).
** Projection.
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Baby Boomers in the U.S.: Grocery shopping behavior
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Statistics on "Baby Boomers in the U.S.: Grocery shopping behavior"
- Overview
The most important statistics
- Number of people in the United States in 2011 and 2030, by generation (in millions)Number of people in the U.S. by generation 2030
- Frequency of food and beverage shopping in the United States as of March 2018, by distribution channel*How often U.S. consumers shop for groceries by distribution channel 2018
- How do you normally purchase groceries?Methods used by consumers to purchase groceries U.S. 2017
- Distribution of expenditures of Baby Boomers in the United States in 2016Costs of Baby Boomers in the U.S. 2016
- Consumer packaged goods (CPG) spending of U.S. Boomers and Seniors from 2014 to 2020 (in billion U.S. dollars)*CPG spending of U.S. Boomers and Seniors 2014-2020
- Grocery shopping
The most important statistics
- Share of Baby Boomers who shop at discount stores in the United States as of July 2018, by typeU.S. Baby Boomer share shopping at discount stores by type 2018
- Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group U.S. grocery delivery service spending share by age group 2017
- Share of shoppers who buy store brands to save money in the United States in 2017, by generation*U.S. consumers who buy store brands to save money by generation 2017
- Share of consumers who shopped at Aldi in the United States as of August 2016, by generationU.S. consumers who shopped at Aldi by age group 2016
- Preferences for fresh prepared foods among consumers in the United States in 2017, by generationConsumer preference for fresh prepared foods in the U.S. 2017
- Share of parents who buy organics in the United States in 2016, by generation U.S. share of parents who buy organics by generation 2016
- Online grocery shopping
The most important statistics
- Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation* U.S. shoppers who have used an online channel for groceries by generation 2018
- Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018* U.S. Baby Boomer shoppers who have used an online channel for groceries 2015-2018
- Perceived online grocery shopping advantages for consumers aged 50 and over in the United States in 2018Perceived benefits of purchasing groceries by U.S. consumers over 50 2018
- Factors encouraging consumers aged 50 and over to buy groceries online in the United States in 2018, by genderWhat would encourage U.S. consumers over 50 to buy groceries online by gender 2018
- Household products and groceries consumers aged 50 and over are comfortable buying online in the United States in 2018Products U.S. consumers over 50 are comfortable buying online 2018
- Share of U.S. consumers purchasing any specialty foods online in 2016, by generationShare of U.S. consumers purchasing any specialty foods online by generation 2016
- Food and nutrition patterns
The most important statistics
- Self-assessment of health of diet among U.S. shoppers in 2016, by generation*U.S. shoppers' self-assessment of diet by generation 2016
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation U.S. consumer willingness to pay more for added benefits in food by generation 2018
- Share of U.S. consumers purchasing organic dairy products in the past 12 months at the grocery store as of 2018, by generationShare of U.S. consumer purchasing organic dairy by generation 2018
- Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation How important protein is for U.S. consumers by generation 2018
- Increase in frequency of frozen food purchase in the United States in 2017, by generationChange in frequency of frozen food purchasing in the U.S. by generation 2017
- Wine sales share in the United States in 2016, by generationU.S. wine sales share 2016, by generation
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Statistics on the topic
Free statistics
- Number of people in the United States in 2011 and 2030, by generation (in millions)
- Consumer packaged goods (CPG) spending of U.S. Boomers and Seniors from 2014 to 2020 (in billion U.S. dollars)*
- Consumer packaged goods (CPG) expenditure of U.S. consumers from 2014 to 2020 (in billion U.S. dollars)
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Premium Statistics
- Frequency of food and beverage shopping in the United States as of March 2018, by distribution channel*
- How do you normally purchase groceries?
- Distribution of expenditures of Baby Boomers in the United States in 2016
- Share of Baby Boomers who shop at discount stores in the United States as of July 2018, by type
- Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group
- Share of shoppers who buy store brands to save money in the United States in 2017, by generation*
- Share of consumers who shopped at Aldi in the United States as of August 2016, by generation
- Preferences for fresh prepared foods among consumers in the United States in 2017, by generation
- Share of parents who buy organics in the United States in 2016, by generation
- Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation*
- Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018*
- Perceived online grocery shopping advantages for consumers aged 50 and over in the United States in 2018
- Factors encouraging consumers aged 50 and over to buy groceries online in the United States in 2018, by gender
- Household products and groceries consumers aged 50 and over are comfortable buying online in the United States in 2018
- Share of U.S. consumers purchasing any specialty foods online in 2016, by generation
- Self-assessment of health of diet among U.S. shoppers in 2016, by generation*
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
- Share of U.S. consumers purchasing organic dairy products in the past 12 months at the grocery store as of 2018, by generation
- Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation
- Increase in frequency of frozen food purchase in the United States in 2017, by generation
- Wine sales share in the United States in 2016, by generation
- U.S. Baby Boomers' consumer packaged goods (CPG) spending share in 2014, by department*
- U.S. Seniors consumer packaged goods (CPG) spending share in 2014, by department
- Annual change in consumer spending on packaged goods in Canada from 2010 to 2014
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- Baby Boomers level of concern about health- or safety-related food recalls in the United States in 2014
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- Distribution of consumer spending on restaurants and hotels in Southeast Asia in 2015, by country
- Distribution of consumer spending on housing and utilities in Southeast Asia in 2015, by country
- Distribution of sector spending by consumers over and under 50 years of age in the United States in 2015
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- Frequency of medication intake among senior citizens in France in 2015
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- Frequency of prayer among adults 65 years and older in the United States in 2014
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