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Top in-store digital grocery shopping behaviors among Baby Boomer consumers in the United States in 2018
Common mobile grocery shopping activities for Baby Boomers U.S. 2018
This statistic depicts the results of a 2018 survey in which Baby Boomer consumers in the United States who owned a smartphone were asked about their in-store digital grocery shopping behaviors. In that year, 41 percent of Baby Boomers used digital coupons on their smartphone when grocery shopping.
Top in-store digital grocery shopping behaviors among Baby Boomer consumers in the United States in 2018
Share of respondents
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Source

Release date

June 2018

Region

United States

Survey time period

February 4-16, 2018

Number of respondents

268 respondents

Age group

58-72 years

Special properties

Smartphone users

Method of interview

Online survey

Common mobile grocery shopping activities for Baby Boomers U.S. 2018
This statistic depicts the results of a 2018 survey in which Baby Boomer consumers in the United States who owned a smartphone were asked about their in-store digital grocery shopping behaviors. In that year, 41 percent of Baby Boomers used digital coupons on their smartphone when grocery shopping.
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Statistics on "Baby Boomers in the U.S.: Grocery shopping behavior"
  • Overview
  • Grocery shopping
The most important statistics
  • Online grocery shopping
  • Food and nutrition patterns
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