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Best media for back-to-school advertising in the U.S. 2015

The graph presents results of a consumer survey regarding best media for back-to-school advertising in the United States in 2015. During the August 2015 survey, 11.4 percent of respondents stated that internet advertising influences them to shop for back-to-school supplies at a particular store,

Regarding back-to-school advertising, which of the following media influences you to shop at a particular store?

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Release date

August 2015


United States

Survey time period

August 4 to 11, 2014

Number of respondents

6,758 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were permitted.
The source does not provide information on the type of survey used.

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Statistics on "Advertising consumption and perception"

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