This statistic displays the age and gender profile of free music streamers in Great Britain in 2016, including and excluding YouTube streamers. Roughly 45 percent of music streamers (inc. YouTube) were female, while roughly 55 percent were male.
Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming
The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals." Type of survey was not specified.
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British Recorded Music Industry. (May 18, 2017). Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming [Graph]. In Statista. Retrieved February 21, 2020, from https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry. "Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming." Chart. May 18, 2017. Statista. Accessed February 21, 2020. https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry. (2017). Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming. Statista. Statista Inc.. Accessed: February 21, 2020. https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry. "Consumer Demographic Breakdown of Music Streamers in Great Britain in 2016, with and without Youtube Streaming." Statista, Statista Inc., 18 May 2017, https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry, Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming Statista, https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/ (last visited February 21, 2020)
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