Direct navigation achieved the highest average value for online shopping orders on a global scale. E-commerce orders via email and search came next. Between January and September 2023, purchases made through social networks reached their peak in March, with an average order value (AOV) of 116.9 U.S. dollars.
Average value of online shopping orders worldwide from January to September 2023, by traffic source
(in U.S. dollars)
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Monetate. (November 15, 2023). Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/?_ga=2.157543865.220121807.1620312628-1920255304.1613416354
Monetate. "Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars)." Chart. November 15, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/?_ga=2.157543865.220121807.1620312628-1920255304.1613416354
Monetate. (2023). Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/?_ga=2.157543865.220121807.1620312628-1920255304.1613416354
Monetate. "Average Value of Online Shopping Orders Worldwide from January to September 2023, by Traffic Source (in U.S. Dollars)." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/?_ga=2.157543865.220121807.1620312628-1920255304.1613416354
Monetate, Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars) Statista, https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/?_ga=2.157543865.220121807.1620312628-1920255304.1613416354 (last visited July 27, 2024)
Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars) [Graph], Monetate, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/?_ga=2.157543865.220121807.1620312628-1920255304.1613416354