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U.S. consumers who agreed that poster ads are more visible than other ads 2016

This statistic presents the share of consumers who agree that poster advertising stands out more than selected media ads in the United States as of November 2016. According to the report, 59 percent of respondents stated that poster advertising stood out more than newspaper advertisements, while 36 percent stated that poster advertising stood out more than television ads.

Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016

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Sources

In cooperation with
OAAA
Release date

May 2017

Region

United States

Survey time period

August to November 2016

Number of respondents

1,986 respondents

Age group

18 years and older

Special properties

Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS

Method of interview

Online survey

Supplementary notes

Question: “Using a 5-point scale, with 1 being strongly disagree and 5 being strongly agree, please rate how much you agree or disagree with the following statements about poster billboards.”An answer of 4 or 5 out a possible 5 is considered being in agreement.

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Statistics on "Advertising consumption and perception"

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