This statistic displays the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or house-brand coffee. The survey revealed that 18 percent of respondents favor house-brand coffee.
Do you typically buy name-brand or store brand coffee?*
* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand
products (sometimes referred to as 'house brand' or 'private label')?'
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Harris Interactive. (February 11, 2015). Do you typically buy name-brand or store brand coffee?* [Graph]. In Statista. Retrieved February 24, 2020, from https://www.statista.com/statistics/386696/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-coffee/
Harris Interactive. "Do you typically buy name-brand or store brand coffee?*." Chart. February 11, 2015. Statista. Accessed February 24, 2020. https://www.statista.com/statistics/386696/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-coffee/
Harris Interactive. (2015). Do you typically buy name-brand or store brand coffee?*. Statista. Statista Inc.. Accessed: February 24, 2020. https://www.statista.com/statistics/386696/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-coffee/
Harris Interactive. "Do You Typically Buy Name-brand or Store Brand Coffee?*." Statista, Statista Inc., 11 Feb 2015, https://www.statista.com/statistics/386696/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-coffee/
Harris Interactive, Do you typically buy name-brand or store brand coffee?* Statista, https://www.statista.com/statistics/386696/name-brand-versus-store-brand-us-consumers--purchase-preferences-of-coffee/ (last visited February 24, 2020)
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