Ad spend distribution by medium in Italy 2008-2015 | Statista

This statistic displays the distribution of advertising spending by medium in Italy from 2008 to 2013, with forecast to 2015. It was forecast that television advertising spending will account for 53.5 percent of ad spend in 2015.

Distribution of advertising spending in Italy from 2008 to 2015, by medium

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Release date

November 2014

More information

Region

Italy

Survey time period

2008 to November 2014

Supplementary notes

* Forecast.
** Calculated based on current prices.
Figures are after (net) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.

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