Hong Kong: social network penetration 2019

The social media industry in Hong Kong has gone from strength to strength, and Facebook continues to dominate with a 82 percent penetration rate as of the third quarter of 2019. A large percentage of the population are active social media users; Hong Kong citizens are known for being well connected in the social media world. It consistently ranks as having one of the fastest internet connections worldwide - as of the first quarter of 2017, Hong Kong had an average internet connection speed of 21.9 Mbps.

Facebook in HK

Facebook is not just used for staying connected with friends and family; many in the country also use it to keep up with the latest news and to research or find products to purchase. Features such as Facebook Stories, which allow you to share photos and videos for 24 hours, have also become increasingly popular.

With such a large user penetration rate, Facebook has been particularly focused on brand advertising and user engagement. Mobile advertising accounted for a 92 percent share of Facebook’s global advertising revenue in 2018. In Hong Kong, the market size for social media advertising was estimated to reach 3.7 billion Hong Kong dollars by 2021. Unsurprisingly, almost half of consumers in Hong Kong used Facebook to make a purchase online in 2017.

Penetration rate of leading social networks in Hong Kong as of 3rd quarter of 2019

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Sources

Release date

January 2020

Region

Hong Kong

Survey time period

Q3 2019

Age group

16 to 64 years

Supplementary notes

Data has been re-based to show national penetration.
Self-claimed activity

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Statistics on "Hong Kong"

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