Penetration of leading social networks in South Africa as of 3rd quarter 2017

South Africa: social network penetration Q3 2017 This statistic presents the social network penetration in South Africa. As of the third quarter 2017, 32 percent of the population were active with social media users. The most popular social platform was social messenger WhatsApp with a 49 percent penetration rate.
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Share of population
WhatsApp49%
Facebook46%
YouTube45%
Facebook Messenger32%
Instagram27%
GooglePlus26%
LinkedIn23%
Pinterest23%
Twitter22%
Skype19%
Snapchat11%
WeChat9%
Share of population
WhatsApp49%
Facebook46%
YouTube45%
Facebook Messenger32%
Instagram27%
GooglePlus26%
LinkedIn23%
Pinterest23%
Twitter22%
Skype19%
Snapchat11%
WeChat9%
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Description Source More information
This statistic presents the social network penetration in South Africa. As of the third quarter 2017, 32 percent of the population were active with social media users. The most popular social platform was social messenger WhatsApp with a 49 percent penetration rate.
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Release date
January 2018
Region
South Africa
Survey time period
Q2 and Q3 2017
Age group
16 to 64 years
Supplementary notes
Data has been re-based to show national penetration.
Self-claimed activity

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