Purchase reasons for tablet devices in France 2014

When you or other members of your household purchased these products or devices, what were the reasons for purchase?

Purchase reasons for tablet devices in France 2014 This statistic shows the purchase reasons for tablet PCs in France in 2014. The most commonly given reason was "simply as a treat," which was reported by 26 percent of respondents.
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When you or other members of your household purchased these products or devices, what were the reasons for purchase?

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Share of respondents
Simply as a treat26%
Wanted smaller/lighter product23%
Wanted product enjoyable with family21%
Wanted specific new features20%
Wanted better performance17%
Needed additional product14%
Bought as a gift14%
Going on holiday12%
Wanted better looking version11%
Saw someone else owning it11%
New product allowed for new gadgets9%
Other8%
Triggered by major event in personal life6%
Wanted a more up date version6%
Existing product was not working well6%
Bought for work5%
None of the above4%
An existing product had broken4%
Saw a celebrity owning it3%
Was prompted by email received3%
Don't know2%
Was prompted by advert online1%
Due to moving home0%
Share of respondents
Simply as a treat26%
Wanted smaller/lighter product23%
Wanted product enjoyable with family21%
Wanted specific new features20%
Wanted better performance17%
Needed additional product14%
Bought as a gift14%
Going on holiday12%
Wanted better looking version11%
Saw someone else owning it11%
New product allowed for new gadgets9%
Other8%
Triggered by major event in personal life6%
Wanted a more up date version6%
Existing product was not working well6%
Bought for work5%
None of the above4%
An existing product had broken4%
Saw a celebrity owning it3%
Was prompted by email received3%
Don't know2%
Was prompted by advert online1%
Due to moving home0%
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This statistic shows the purchase reasons for tablet PCs in France in 2014. The most commonly given reason was "simply as a treat," which was reported by 26 percent of respondents.
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