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Monthly reach of Snapchat in the Netherlands 2017-2020, by device

Snapchat had an online reach of nearly 15 percent in the Netherlands in August 2020. This is an increase when compared to the same period one year before. As of 2018, 72 percent of the respondents aged 15 to 19 years old indicated they used Snapchat. This statistic shows the online reach of the brand Snapchat in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to January 2019. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

Monthly reach of Snapchat in the Netherlands from July 2017 to August 2020, by device

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Sources

Release date

October 2020

Region

Netherlands

Survey time period

1 July, 2017 to 31 August, 2020

Number of respondents

N = 44,839 (January 2019)

Age group

6 years and older

Special properties

online only

Method of interview

Online panel

Supplementary notes

The source did not provide numbers from before July 2017.

* The source states that for this month respondents were not "at least 100 reached respondents" for desktop/laptop.

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Statistics on "Social media in the Netherlands"

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