Canada: priority of mobile marketing activities 2014-2015

This statistic shows the responses to a survey about digital marketing in Canada as of March 2015. In 2015, 31 percent of respondents stated they were going to implement mobile advertising in the coming year. This is 20 percent decrease from the previous year.

Priority of mobile marketing activities in Canada from 2014 to 2015

20142015
Advertising51%31%
Apps53%29%
Landing pages with promotions43%27%
Location-based advertising25%20%
Push-based alerts24%14%
QR codes in print20%12%
Text messaging13%12%
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Sources

Release date

May 2015

Region

Canada

Survey time period

February 17 to March 21, 2015

Number of respondents

441 respondents

Method of interview

Online survey

Supplementary notes

Source does not indicate type of study
333 respondents self-identified as working in marketing

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